Tiffany limited edition 5711

[GreenLantern]

The Patek Stern Hublot Edition.

[qrc36]

Patek has completely departed from its brand values. The Tiffany 5711 is a complete joke, hideously ugly and a total PR stunt catering to the rappers.

Sad to see Patek go down this road of self-destruction, alienating their established clientele and doing things to create a buzz which does not add to their brand.

Oh well, this is yet another signal that I need to offload most of my Pateks (will keep my 5196G and 5140G). I definitely can't identify with the current Nautilus/Aquanaut craze and don't want to be seen wearing one. Plus the crazy prices now make it impossible to wear comfortably ...

[GreenLantern]

Originally Posted by qrc36

Plus the crazy prices now make it impossible to wear comfortably ...

Agreed.

It's not even the current grey market prices, but the fact that they're being treated as investments everywhere.

What happened to art when they became high-value investments? Art thieves sprouted.

What's happening to watches now? Muggers are getting bolder and bolder.

[AperolSpritz]

Originally Posted by qrc36

Patek has completely departed from its brand values. The Tiffany 5711 is a complete joke, hideously ugly and a total PR stunt catering to the rappers.

Sad to see Patek go down this road of self-destruction, alienating their established clientele and doing things to create a buzz which does not add to their brand.

Oh well, this is yet another signal that I need to offload most of my Pateks (will keep my 5196G and 5140G). I definitely can't identify with the current Nautilus/Aquanaut craze and don't want to be seen wearing one. Plus the crazy prices now make it impossible to wear comfortably ...

I had a similar reaction when seeing the AP Marvel partnership and Black Panther Concept, but come on, this is completely different imho...

[Flex368]

Originally Posted by HMHM

Has anyone found out what's written on the back of the watch?

'This is really the final 5711. Definitely maybe. Yours, TS.'

[Berettameier]

Originally Posted by qrc36

Patek has completely departed from its brand values. The Tiffany 5711 is a complete joke, hideously ugly and a total PR stunt catering to the rappers.

Sad to see Patek go down this road of self-destruction, alienating their established clientele and doing things to create a buzz which does not add to their brand.

Oh well, this is yet another signal that I need to offload most of my Pateks (will keep my 5196G and 5140G). I definitely can't identify with the current Nautilus/Aquanaut craze and don't want to be seen wearing one. Plus the crazy prices now make it impossible to wear comfortably ...

100 % agree.

My first thought was how to sell my Pateks. Starting with Aquanaut and Nautilus.

[cbalster]

There are only 4 Tiffany boutiques selling Patek. Will these trickle out over several years? The Patek salon inside Tiffany in San Francisco is one of these 4 salons. It is basically one salesperson with a handful of watches selling inside a closet. Is this closet store going to release several dozen of these into the wild? Or will these all be allocated and shipped from NYC?

Did they even really release 170 olive dials?

[Mini2]

Originally Posted by qrc36

Patek has completely departed from its brand values. The Tiffany 5711 is a complete joke, hideously ugly and a total PR stunt catering to the rappers.

Sad to see Patek go down this road of self-destruction, alienating their established clientele and doing things to create a buzz which does not add to their brand.

Oh well, this is yet another signal that I need to offload most of my Pateks (will keep my 5196G and 5140G). I definitely can't identify with the current Nautilus/Aquanaut craze and don't want to be seen wearing one. Plus the crazy prices now make it impossible to wear comfortably ...

Amazing to see how there outlook changes when demand increases

Unfortunately in the world we live in loyalty is not regarded as a important trait which is very sad.

Look after the person who was in the brand 5+ years not 5minutes and its uber cool to wear Patek.

[yoast]

Originally Posted by Flex368

'This is really the final 5711. Definitely maybe. Yours, TS.'

+1 I can't believe they pulled a Panerai.

Launching this on CNBC shows who their target audience is...

[Mini2]

Originally Posted by Flex368

'This is really the final 5711. Definitely maybe. Yours, TS.'

The salons London, Paris, Geneva are bound to have an edition now.

Salmon

[HMHM]

Originally Posted by yoast

+1 I can't believe they pulled a Panerai.

Launching this on CNBC shows who their target audience is...

Yeah why the hell was it was released on CNBC still baffles me right now... Even the Patek website has no news about this.

[ganiccus]

It would have looked more special if the watch was made in platinum instead, after all Tiffany is a jewellery store and Patek would have avoided the burn of launching another 'final' release of the 5711 in SS... This release could have solely been spinned as an anniversay edition of the Tiffany - Patek relationship and it would have made more sense in the minds of PP collectors who shop exclusively at Tiffany.

[Mini2]

Originally Posted by ganiccus

It would have looked more special if the watch was made in platinum instead, after all Tiffany is a jewellery store and Patek would have avoided the burn of launching another 'final' release of the 5711 in SS... This release could have solely been spinned as an anniversay edition of the Tiffany - Patek relationship and it would have made more sense in the minds of PP collectors who shop exclusively at Tiffany.

This makes good sense
170 years tho - its not like its 50 or 100 or 250
170 years - can someone explain the importance or is it because of the big buy out

[myporsche]

Has to be one of the lamest releases ever, you can see where their priorities are now and it's not the horology enthusiast.

[VogelPhoenix]

Originally Posted by JR16

Anyone know how many suitcases it would take for this, assuming $100 bills?

A single bill weighs about one gram, so if you stick to the airline limit of 25kg/bag, you are looking at 100 suitcases.

[KBM]

Ah, the (turquoise) face that launched a thousand ships.

Great looking piece. Too bad most, if not all, discussions about it will focus on scarcity and money.

[vh2k]

Originally Posted by vh2k

I was waiting for someone to jump in and actually mention the elephant in the room.

THE DIAL IS HIDEOUS!

The hands, indexes, and date border should have been in traditional white gold or platinum. Doesn't look classy or elegant with the blackened gold indexes. Rolex did a better job with the Oyster Perpetual turquoise blue dial.

I'll also add that the co-branding on the rotor is a travesty. I sure hope the pictures being circulated are Photoshop.

They did the "TIFFANY" in All Caps but made the "O" lowercase.

"TIFFANY & CO." should be done in Small Caps where the "IFFANY" and "O" are uppercase but reduced height and weight. (Refer to the official logo on the dial.)

If their intent was to do everything in All Caps, why is the "O" lowercase?

It is also missing the period after "CO"

Piss poor attention to detail. Truly embarrassing.

[enjoythemusic]

Ladies and gentlemen, modern PP at their finest.

[Dr Process]

Will never see it.

[fsprow]

Looks like no one here will be buying one. Me too. But if a few people have access and enjoy the purchase all the better for them.

As for Patek, a nice holiday present for a few and good publicity for the firm.

[Russell996]

Originally Posted by GreenLantern

Seriously. Who launches a watch via NY Times?

Not sure why, but it annoys me that they didn't launch like everything else they launch (and everyone else).

Instead they launched via NY Times and CNBC.

To be fair, this isn’t really a Patek launch, it’s a Tiffany launch. The piece doesn’t feature on Patek website, just like all the other collaboration pieces - of which there are numerous examples over the years.

I like the piece, can live with the back, don’t qualify.

As seems the be the usual position these days, lots of people throwing their toys out of the pram.

[epistrophy]

Originally Posted by Russell996

To be fair, this isn’t really a Patek launch, it’s a Tiffany launch. The piece doesn’t feature on Patek website, just like all the other collaboration pieces - of which there are numerous examples over the years.

I like the piece, can live with the back, don’t qualify.

As seems the be the usual position these days, lots of people throwing their toys out of the pram.

Bingo.

[Vipes]

Originally Posted by GB-man

Back in my day I had to argue with people here who actually thought Thierry didn’t like the nautilus and wanted to get rid of it. You couldn’t possibly lean harder into it than he has the last 4 years.

I remember those days. I think the green 5711 looks better.

[rolexperfect]

Tiffany has 0 male Pateks available to sell at the 5th ave store. This is just so crazy. And Stern allowing this bastardization of the 5711 is just insane.


Sent from my iPhone using Tapatalk

[Divingdeep87]

Wonder when LVMH buys Patek..

[HMHM]

Originally Posted by rolexperfect

Tiffany has 0 male Pateks available to sell at the 5th ave store. This is just so crazy. And Stern allowing this bastardization of the 5711 is just insane.


Sent from my iPhone using Tapatalk

But that’s the watch market these days though. Walk into any Rolex or AP boutique and it’s the same scenario - no watches to buy. I don’t really think it’s fully TS’s decision to release the Nautilus 5711 for Tiffany. When LVMH bought Tiffany, there were a lot of doubts whether the deal would go through in the first place and if I remember correctly, there were talks of LVMH pulling out of the deal during the pandemic. Tiffany on its own has also gradually lost its appeal. In some ways I think LVMH might have gently nudge Patek to help them with one last round of 5711 to boost Tiffany’s profile and give it some positive news among the public.

Don’t get me wrong though. TS is still findings ways to milk the Nautilus frenzy despite all that he said.

[CamSLC]

Place me in the disgusted camp. As an avid 5711 fan, this feels like a april fools joke.

[BrunoMalik]

I hear all of them have been allocated already with deliveries starting next week. One is being offered privately for $1.3m…


Sent from my iPad using Tapatalk

[GreenLantern]

Originally Posted by BrunoMalik

I hear all of them have been allocated already with deliveries starting next week. One is being offered privately for $1.3m…

Obviously.

[GreenLantern]

Originally Posted by Divingdeep87

Wonder when LVMH buys Patek..

Stern insists that won't happen.

Who here believes him?

Originally Posted by CamSLC

Place me in the disgusted camp. As an avid 5711 fan, this feels like a april fools joke.

I saw pictures of this on social media early this morning. I swear I thought it was a hoax. And when I saw it was on CNBC and not Hodinkee / Monochrome / A Blog to Watch, I thought it was even more of a joke -- someone's playing a prank on "mainstream media" I thought.

Joke's on me!