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rudestew · 7 July 2018, 12:58 AM

Once upon a time an authorised dealer told me .............

ap1 · 7 July 2018, 01:06 AM

Quote:

Originally Posted by rudestew

Once upon a time an authorised dealer told me .............

Milk n cookies please

SSGMT · 7 July 2018, 01:49 AM

Quote:

Originally Posted by ap1

Milk n cookies please

rudestew · 7 July 2018, 02:23 AM

Could be something to do with the heatwave , a bumper crop ?

Quamby · 7 July 2018, 02:54 AM

Please just make less of those ugly low-end DS datejusts and free up capacity to increase production of references that are in demand.

hbk25 · 7 July 2018, 03:07 AM

Rolex pours all this money into a Wimbledon campaign, then AD’s turn away unsuspecting consumers who just want Federer’s watch. So much for “Win on Sunday, Sell on Monday.”

101031-28 · 7 July 2018, 03:12 AM

Yes, 5% of which line? Professionals would be nice but not holding my breath

lucevan le stelle · 7 July 2018, 03:16 AM

Perhaps the 5% reflects PM models. I think that is where Rolex wants to move its SS buyers into eventually. The idea that a 5% increase will be focused on the most "popular" SS models seems a bit farfetched, as availability just may make them less popular. Maybe a minimal increase in that area to meet some of the demand and waiting lists, and the bulk of an actual increase spent on other models Rolex wants to move or develop a greater market appetite for.

rudestew · 7 July 2018, 03:32 AM

Yep fingers crossed for ss sports you can buy almost any config of DJ apart from the blue dial . The window will tell in time

richard371 · 7 July 2018, 03:50 AM

It was my smile haha :)

Quote:

Originally Posted by flyingtiger85

Lol. Classic!!

Dave A · 7 July 2018, 03:53 AM

I call BS on this claim of 5%!

Rolex claim every watch takes a 12 month process to complete a watch. They have a limited work force & outsource nothing.

Besides, a 5% hike in production would just about keep up with global population increase and emerging economies.

Paul_I · 7 July 2018, 03:55 AM

My AD told me that the shortage is due to the high demand from Martians.

SearChart · 7 July 2018, 04:17 AM

Quote:

Originally Posted by Chaching

All I could glean from the email was production was increased by 5% or 50,000 more watches per year to meet demand… it didn't state which ones.

Rolex hasn't been producing 1M a year for a long time. So I'm afraid your AD is talking from where the sun don't shine.

Rashid.bk · 7 July 2018, 04:23 AM

Quote:

Originally Posted by liu_watch

Just increase the damn prices! Demand problem solved, market once again at equilibrium.

Sent from my iPhone using Tapatalk

This isn't the answer at all. Prices are actually going up just in a different way. Datejust 41s, 126660s, SD43, BLNR, Daytona C...in effect all new models cost more than their predecessor as Rolex slowly overhauls it's catalog. Those few extra hundred dollars which is what the increase is, has done nothing.
Prices usually change when a model is redesigned like the price difference between 16610 and the 116610.
For it to make a dent where people would lose interest, the price would have to go up by 20% or more.

Perhaps these things are cheap to you or the average Patek buyer looking to spend some change, but if you look through the forum you will see many threads where people are saving, have saved or are working hard to afford a Rolex. Contrary to popular belief on this forum, paying $9k average for the popular professional models which is just "a watch" is quite a lot of money.

Patek raised the price of the 5711 dramatically, demand went higher and grey prices went exponentially higher.

liu_watch · 7 July 2018, 04:36 AM

Quote:

Originally Posted by Rashid.bk

This isn't the answer at all. Prices are actually going up just in a different way. Datejust 41s, 126660s, SD43, BLNR, Daytona C...in effect all new models cost more than their predecessor as Rolex slowly overhauls it's catalog. Those few extra hundred dollars which is what the increase is, has done nothing.

Prices usually change when a model is redesigned like the price difference between 16610 and the 116610.

For it to make a dent where people would lose interest, the price would have to go up by 20% or more.

Perhaps these things are cheap to you or the average Patek buyer looking to spend some change, but if you look through the forum you will see many threads where people are saving, have saved or are working hard to afford a Rolex. Contrary to popular belief on this forum, paying $9k average for the popular professional models which is just "a watch" is quite a lot of money.

Patek raised the price of the 5711 dramatically, demand went higher and grey prices went exponentially higher.

Understood.

I was being little sarcastic/cynical. I too hope Rolex would increase production instead of raising prices. Crazy times...

EDL7 · 7 July 2018, 05:15 AM

Uhhhh...I think it was a typo...it wasn't 5%..it was only..5 more watches... per year..

Fat_ninja · 7 July 2018, 05:59 AM

I heard world peace somewhere

hbombkid · 7 July 2018, 06:03 AM

Glad an increase is happening, but don’t think an increase of 5% will do anything. Economy is strong people want to buy the newest and greatest so even with an increase demand is still higher.

The only way would be to have a full jewelry case at the AD. Issue though it would then inflate supply to much and items would not move etc.

Rashid.bk · 7 July 2018, 06:17 AM

Quote:

Originally Posted by liu_watch

Understood.

I was being little sarcastic/cynical. I too hope Rolex would increase production instead of raising prices. Crazy times...

haha, can never read sarcasm, it's all good.

lucevan le stelle · 7 July 2018, 06:21 AM

Quote:

Originally Posted by Paul_I

My AD told me that the shortage is due to the high demand from Martians.

I did not know they had an AD in Area 51.

Chaching · 7 July 2018, 09:43 PM

Quote:

Originally Posted by SearChart

Rolex hasn't been producing 1M a year for a long time. So I'm afraid your AD is talking from where the sun don't shine.

1 Million watches produced per year isn't squat for the World Market. So what do you suppose is the number is then?

Oyster Al · 7 July 2018, 09:59 PM

Quote:

Originally Posted by EDL7

Uhhhh...I think it was a typo...it wasn't 5%..it was only..5 more watches... per year..

Gary. · 7 July 2018, 10:04 PM

Quote:

Originally Posted by s14roller

So the 2-3 Daytonas the ADs see per year get bumped up 5%?

Yep. ADs will get two whole Daytonas and a Daytona bracelet. Official!

Vivalas · 7 July 2018, 10:56 PM

5%is a drop in the ocean to be honest. At that rate it would take years to make a difference if at all. 20%, 30% maybe would start making a difference, but again it would take a couple of years at least.

dtwer · 7 July 2018, 11:22 PM

Very smart on Rolex’ part, if the rumors are true. Shortening the wait time a little bit to keep the hopes up for those who are on the waitlist, but not making the watch too available to disrupt the price.

But I also agree the grey market is in part to blame for the global shortage. When the first Pepsi I see anywhere is on some grey market dealer’s website with an insane mark up, I know as a regular joe consumer I have the cards stacked against me even in the waiting game.

7 July 2018, 03:12 AM	#67
101031-28 "TRF" Member Join Date: Jul 2009 Location: USA Watch: 1665 Posts: 4,762	Yes, 5% of which line? Professionals would be nice but not holding my breath __________________ He could not just wear a watch. It had to be a Rolex. Ian Fleming

7 July 2018, 03:55 AM	#72
Paul_I "TRF" Member Join Date: May 2015 Location: USA Posts: 1,448	My AD told me that the shortage is due to the high demand from Martians. __________________

7 July 2018, 12:58 AM	#61
rudestew "TRF" Member Join Date: Jun 2015 Location: UK Bristol Watch: DSSD SD43 Mk1 50TH Posts: 1,247	Once upon a time an authorised dealer told me .............

7 July 2018, 02:54 AM	#65
Quamby "TRF" Member Join Date: Feb 2018 Location: Hong Kong Posts: 307	Please just make less of those ugly low-end DS datejusts and free up capacity to increase production of references that are in demand.

7 July 2018, 03:07 AM	#66
hbk25 "TRF" Member Join Date: May 2016 Real Name: Eric Location: US Watch: Z Blue Posts: 178	Rolex pours all this money into a Wimbledon campaign, then AD’s turn away unsuspecting consumers who just want Federer’s watch. So much for “Win on Sunday, Sell on Monday.”

7 July 2018, 03:16 AM	#68
lucevan le stelle "TRF" Member Join Date: Feb 2018 Location: garden state Posts: 522	Perhaps the 5% reflects PM models. I think that is where Rolex wants to move its SS buyers into eventually. The idea that a 5% increase will be focused on the most "popular" SS models seems a bit farfetched, as availability just may make them less popular. Maybe a minimal increase in that area to meet some of the demand and waiting lists, and the bulk of an actual increase spent on other models Rolex wants to move or develop a greater market appetite for.

7 July 2018, 03:32 AM	#69
rudestew "TRF" Member Join Date: Jun 2015 Location: UK Bristol Watch: DSSD SD43 Mk1 50TH Posts: 1,247	Yep fingers crossed for ss sports you can buy almost any config of DJ apart from the blue dial . The window will tell in time

7 July 2018, 03:53 AM	#71
Dave A "TRF" Member Join Date: Jan 2015 Location: England Watch: Sea Dweller 43mm Posts: 13	I call BS on this claim of 5%! Rolex claim every watch takes a 12 month process to complete a watch. They have a limited work force & outsource nothing. Besides, a 5% hike in production would just about keep up with global population increase and emerging economies.

7 July 2018, 05:15 AM	#76
EDL7 "TRF" Member Join Date: Feb 2016 Location: USA Posts: 842	Uhhhh...I think it was a typo...it wasn't 5%..it was only..5 more watches... per year..

7 July 2018, 05:59 AM	#77
Fat_ninja Banned Join Date: May 2018 Real Name: Jonathan Location: USA Watch: P-01 Posts: 11,772	I heard world peace somewhere

7 July 2018, 06:03 AM	#78
hbombkid "TRF" Member Join Date: Apr 2014 Location: VA Watch: Sub 116610 Posts: 1,082	Glad an increase is happening, but don’t think an increase of 5% will do anything. Economy is strong people want to buy the newest and greatest so even with an increase demand is still higher. The only way would be to have a full jewelry case at the AD. Issue though it would then inflate supply to much and items would not move etc.

7 July 2018, 10:56 PM	#84
Vivalas "TRF" Member Join Date: Jun 2013 Real Name: Stephen Location: UK Watch: AP Posts: 2,630	5%is a drop in the ocean to be honest. At that rate it would take years to make a difference if at all. 20%, 30% maybe would start making a difference, but again it would take a couple of years at least.

7 July 2018, 11:22 PM	#85
dtwer "TRF" Member Join Date: Oct 2011 Location: midwest Watch: DJ 41 Posts: 1,503	Very smart on Rolex’ part, if the rumors are true. Shortening the wait time a little bit to keep the hopes up for those who are on the waitlist, but not making the watch too available to disrupt the price. But I also agree the grey market is in part to blame for the global shortage. When the first Pepsi I see anywhere is on some grey market dealer’s website with an insane mark up, I know as a regular joe consumer I have the cards stacked against me even in the waiting game.

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