Thats why he is the ROLEX ambassador..>:)

[kwcsports]

Awesome vid, those kids have a life long memory.

[jeffgo888]

Originally Posted by vh2k

Facts are facts. It is clever viral marketing for Barilla. Pure and simple.

If some want to believe Federer did this out of the goodness of his heart, they need to have a nice bowl of pasta and chill out. ;)

Do you think he’s wearing a Uniqlo shirt because it’s a nice color??? He has a 10-year $300 million contract with them. Get real, folks!

I get it:
1). Barilla saw the video and told Fed: " We are paying you, and WE WANT YOU TO DO THIS COMMERCIAL or else, WE WILL DROP YOU"

and Fed said: " yea IM scared, LET ME DO THE COMMERCIAL before I lose your endorsement". I cant live off my money from Uniglo (300 Mil) , Rolex, Credit Suisse,. and my career tennis earnings..

:
so: Does he endorse his brands every chance he gets? OFC he does! Why not? They are good brands and he GETS paid, Yes agreed.

Does he TAKE THE OPPORTUNITY TO DO SOMETHING GOOD WITH HIS STAR POWER? ---> yes. he DOES. As eviddenced here. Are the GIRLS outlook and demeanor better for a month, year or whenver? Yes It IS!.

He is sending them to the Nadal academy and judging by the way they were hitting that ball..they have a future, great one.
So, did he do Good here? Yea, he is sending them to the Academy. Is it paid for by Barilla? Yea maybe. And so? He hjust made the future bright for 2 young girls... and? thats bad? Chill out with a bowl of pasta?
hmmm ok..:)

[jeffgo888]

Originally Posted by vh2k

TV commercial editing is an under appreciated art form... so, I tip my hat to you. Indeed, this is a clever campaign. The commercial has been viewed over 10MM times, generated millions in earned media, and makes people feel good.

I have a background in marketing... so, I couldn’t resist jumping in with a passion and unveiling the true origin of this video.

Boggles my mind how naive some people are. Some actually thought Federer was just “being a great guy” and some thought he was acting as a “great ambassador for the brand” — not even catching onto the brand for which he was actually shilling.

If Omega offered him more money than Rolex, he would switch endorsements in a heartbeat. In fact, he already proved as much when he dumped Nike in favor of Uniqlo’s fatter paycheck.

1). Omega offered him more money?---> what makes you think they havent? What makes you not think that he loves Rolex more than Omega ?

2) Naive? yes he was "SHILLING" Barilla, and they brought a team to do the commercial..of course, they did.

3)., yea, 'he is just great guy": of course he is NOT a great guy. He just does things for the MONEY: No relation to heart or giivng the girls some future.

https://www.rogerfedererfoundation.o...e-are/mission/

Like that foundation is just for being a "BAD " ambassador...:)

and OMG LOOK: https://www.rogerfedererfoundation.o...ding-partners/

The brands he endorses are USING HIM for MONEY and NOT doing ANY good...
now, we all been duped...all along, Federer is a;ways been a BAD guy..:)

[jeffgo888]

Another thought"
1),. Imagine in 2 years or so , the girls DO so well in academy, they start winning tournaments====> Go pro--------> Wins pro games------> The publicity and the power of having this background and having fed as your "Godfather", any arena you go to, you will be the favorite">...

I would watch that..:)

[flal]

Originally Posted by jeffgo888

He epitomizes traits that makes me believe in goodness..:) so to speak...

https://www.youtube.com/watch?v=xLK2pNUpP28

It gave me goosebumps. Thanks for sharing! What a gentleman. Class act.

[vh2k]

Originally Posted by jeffgo888

1). What makes you not think that he loves Rolex more than Omega ?

I don’t care if he personally loves Rolex, Omega, or Vincero. All I FACTUALLY pointed out was that visiting those girls was not his idea, he was paid to do so, and the job of a celebrity/sports endorser is to represent your brand partner well.

Did he love Nike more than Uniqlo? Does he love Uniqlo more than Nike? Who knows or cares?

One company paid him before... and another company pays him now. Those facts are indisputable.

[buzzroll]

Originally Posted by vh2k

TV commercial editing is an under appreciated art form... so, I tip my hat to you. Indeed, this is a clever campaign. The commercial has been viewed over 10MM times, generated millions in earned media, and makes people feel good.

I have a background in marketing... so, I couldn’t resist jumping in with a passion and unveiling the true origin of this video.

Boggles my mind how naive some people are. Some actually thought Federer was just “being a great guy” and some thought he was acting as a “great ambassador for the brand” — not even catching onto the brand for which he was actually shilling.

If Omega offered him more money than Rolex, he would switch endorsements in a heartbeat. In fact, he already proved as much when he dumped Nike in favor of Uniqlo’s fatter paycheck.

Thanks! I enjoy collaborating with advertising and marketing teams, but this misguided video is not something that interests me (although it is sparking an interesting conversation...).

I never realized how many endorsements RF has. I just read about his move from Nike - he's running a business just like any other. He just happens to be reaching the $1Billion mark.

[Chewbacca]

Confirmed. It is part of a larger a pasta brand campaign. But the event isn’t bs.

[erne75]

Originally Posted by daveo5

I f the watch manufacturers think that some celebrity wearing one of their watch’s will prompt me to buy, they’d all be bankrupt. I pay no attention to any endorsement from famous people.


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+1 I dont place my admiration on the "famous" of the world. Specially Hollyweird or the sports world. Federer looks like a cool dude, though...

[JonaG]

Barilla lasagna sheets are great

[GST15]

Bravo!!

[Jonah10]

Love it! He’s all class


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[moneymike83]

Roger Federer is Swiss very own son. Champion, class act.


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[jeffgo888]

Originally Posted by vh2k

I don’t care if he personally loves Rolex, Omega, or Vincero. All I FACTUALLY pointed out was that visiting those girls was not his idea, he was paid to do so, and the job of a celebrity/sports endorser is to represent your brand partner well.

Did he love Nike more than Uniqlo? Does he love Uniqlo more than Nike? Who knows or cares?

One company paid him before... and another company pays him now. Those facts are indisputable.

True, visiting those girls was possibly NOT his idea. How can he follow all the events happening?
But the fact is that after the idea was presented to him, he jumped on it enthusiastically and good spirits?

Once again, he was PAID to do so, But COULD HE have refused if he wanted to ? yes, he could, and do you think that Barilla could have done anything if HE REFUSED, even if they are paying him?

Bottom line: he GETS PAID, BUT he is at THIS point in his life he CAN SAY NO every time he does not want to, Money or not.
He did this because it was a very good gesture as well as marketing.
if it WAS Neither of the above and it hurt HIS brand,. EVEN if he GOT paid, do you think HE would do it?

There is NO money in this world that ANY BARILLA or any company that can pay Roger if he did something to hurt his RF brand.

[ajw99]

What a sweet and wonderful experience. All good people; Roger and the girls. Smiling the whole time watching the video!

[swatty]

Originally Posted by jeffgo888

True, visiting those girls was possibly NOT his idea. How can he follow all the events happening?
But the fact is that after the idea was presented to him, he jumped on it enthusiastically and good spirits?

Once again, he was PAID to do so, But COULD HE have refused if he wanted to ? yes, he could, and do you think that Barilla could have done anything if HE REFUSED, even if they are paying him?

Bottom line: he GETS PAID, BUT he is at THIS point in his life he CAN SAY NO every time he does not want to, Money or not.
He did this because it was a very good gesture as well as marketing.
if it WAS Neither of the above and it hurt HIS brand,. EVEN if he GOT paid, do you think HE would do it?

There is NO money in this world that ANY BARILLA or any company that can pay Roger if he did something to hurt his RF brand.

Thanks , saved me typing a similar comment, well said

[fskywalker]

Originally Posted by jeffgo888

He epitomizes traits that makes me believe in goodness..:) so to speak...



https://www.youtube.com/watch?v=xLK2pNUpP28

Amazing video of an amazing gesture, thanks for sharing!


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[Crazy Lugs]

Well he does occasionally wear a black dial 16570. That says something...

[brandrea]

Originally Posted by Mr. K

Agree with this. Makes me think of the quote.

“What we see depends mainly on what we look for.” (John Lubbock)

While I agree nobody should stick their head in the sand, what does it benefit anybody to imply that this was all a marketing scheme forced on Federer?

Exactly. Such a skeptical world we live in.

[77T]

Originally Posted by brandrea

Exactly. Such a skeptical world we live in.

True enough. What I think is the current polarized environment is breeding a form of emotional fascism that is blind to the better nature of the majority of people.

Not fascism in the political sense. In the emotional sense - where no other point of view can possibly have merit.




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[mrcsatx]

Awesome!! Love these kind of videos..

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[vh2k]

Originally Posted by brandrea

Exactly. Such a skeptical world we live in.

Agreed. It’s symptomatic of today’s society — where, if you are confronted with facts which don’t support your chosen narrative, you just label them as fake news, offer your “alternative facts,” or bury your head in the sand. Sad.

“Federer did this because he’s a great guy” (despite the incontrovertible evidence to the contrary).

[Razorsedge1]

Fed is all class!

[brandrea]

Originally Posted by 77T

True enough. What I think is the current polarized environment is breeding a form of emotional fascism that is blind to the better nature of the majority of people.

Not fascism in the political sense. In the emotional sense - where no other point of view can possibly have merit.




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I just like to see the good in things like this. Call me crazy but the world could use a little more of this with a view toward the positive

[MrGoat]

Originally Posted by brandrea

I just like to see the good in things like this. Call me crazy but the world could use a little more of this with a view toward the positive

I sincerely agree with you.


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[Dougiebaby]

Originally Posted by jeffgo888

He epitomizes traits that makes me believe in goodness..:) so to speak...

https://www.youtube.com/watch?v=xLK2pNUpP28

He is a class act! Actually, he is one of the reasons I purchased my DJ41 ... trying to emulate his sense of style. He has a few DJs (DJII Arabic numerals and DJ41 Wimbledon).




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