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8 June 2022, 02:32 AM | #61 |
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8 June 2022, 06:10 AM | #62 |
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[QUOTE=Speedbird-1;12208297]
I’d say Aston Martin Lagonda by the panel of switches on the binnacle. Sent from my iPhone using Tapatalk Pro
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8 June 2022, 08:00 AM | #63 |
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I considered the Lagonda too, but couldn't find an image of that dashboard.
It looks a bit Jaguar-ish to me, especially the switches. Someone will know. |
8 June 2022, 08:20 AM | #64 |
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8 June 2022, 05:14 PM | #65 |
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8 June 2022, 10:34 PM | #66 |
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My Wife, suggested Jensen?
The central ignition switch though? |
8 June 2022, 11:30 PM | #67 |
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[QUOTE=Speedbird-1;12208297]
Looks like a Maserati Ghibli interior to me!
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9 June 2022, 12:42 AM | #68 |
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Well I have come up with a few 'fantastic stories' but not all unfortunately.
I have located to date The professor of Milan, 4 years buried and A letter from Brazil. I was hoping to add the following: The forgery that saved lives The arduous voyage of the cutter 'Ituna' 7 years under the sea Forced landing Lost: 100! TCS reward These are mainly featured in Graphis magazines which seem very scarce and I have had no luck in finding any online unfortunately. I am not so keen on The proud customer and River incident illustrations so am content to leave them for now. I did track down the latter but decided not to buy it as the price was a little high. Punch magazines from the 1950s are relatively easy to come by in the UK but unfortunately it would appear that not all of the stories were published in it. |
9 June 2022, 01:18 AM | #69 | |
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Quote:
Sadly the subject of the "Fantastic Story" Tony Jacob passed away at age 25 in Port of Spain, Trinidad shorty before (IIRC) the advertisement was published in 1953. |
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9 June 2022, 01:41 AM | #70 |
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For those interested in the history of the Rolex "Fantastic Story" advertising campaign I have enclosed a section from the article "The Rolex Oyster: 39 years of advertising history".
The eight-page article can be found in the 1985 JWT (Rolex advertising agency) internal newsletter (the relevant section is highlighted). |
9 June 2022, 02:24 AM | #71 |
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[QUOTE=lee fowler;12209859]
Thank heavens for that!! Well done 'Lee'? Spot on!!
I looked at Maserati dash's, didn't specify Ghibli though. So, you'll receive what all our winners are awarded,......."our very best wishes". |
9 June 2022, 02:33 AM | #72 |
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'the biggest thing ever in the history of watch advertising'
A bold statement, even for 1952...even regarding Rolex. |
9 June 2022, 03:36 AM | #73 | |
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Quote:
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9 June 2022, 04:10 AM | #74 | |
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Quote:
Skipper Tony Jacob may be one of the few (maybe the only) person to appear in a Rolex advertisement in photograph (1950) and in illustration (1953)...most likely very few persons have seen the 1950 Irish Independent newspaper advertisement. |
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9 June 2022, 04:20 AM | #75 |
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Wow super cool thanks for sharing yet again EzraPound
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9 June 2022, 08:45 AM | #76 |
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9 June 2022, 08:48 PM | #77 |
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I managed to track down the 7 years advert in Graphis 58 late last night. I also have located The proud customer and River incident but am undecided as to whether I should buy them or not. Its a real shame the Arduous voyage, forced landing and forgery stories weren't more widely published as I think it will be near impossible to locate them. The collector in me would like a complete set of 10 but I would imagine that is going to prove near impossible with the lack of information out there about where some of the stories were published.
Thanks to all for your comments and especially to EzraPound for sharing the wonderful article on Eric Fraser. If anyone has any information on where the following adverts were published please let me know: The forgery that saved lives The arduous voyage of the cutter 'Ituna' Forced landing Lost: 100! TCS reward |
10 June 2022, 12:47 AM | #78 | |
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Quote:
Trivial note: 'Lost: 100! TCS reward' is used as an example of Eric Fraser's Rolex illustration in Sylvia Backemeyer's book: 'Eric Fraser Designer & Illustrator (1998), see page 78. Enclosed are the Graphis magazine issues in which the advertisements 'Ituna' and ' Lost: 100!' appeared... |
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10 June 2022, 01:34 AM | #79 |
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Thanks EzraPound I read about the two adverts featuring in Graphis in the Eric fraser article but I can't seem to find an original copy of them anywhere online.
I'll keep searching though. |
10 June 2022, 01:45 AM | #80 | |
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Quote:
Oddly IIRC after a year of publicizing the advertising campaign none of the actual "Fantastic Story" advertisements appeared in the Horological Journal. |
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6 January 2023, 07:52 PM | #81 |
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Ok it's been a bit of a slog I admit but I think I have the full set of 'Fantastic stories' gathered up. I am still waiting on two to arrive but once they do I should have all.
I found 'The arduous voyage of the cutter Ituna' and 'Lost 100 TCS reward' the hardest to track down. I would like to thank EzraPound for all his help in sourcing the original Eric Fraser adverts. Here is a list of some of the more difficult adverts and where you can find them if interested: Illustrated London News 13th November 1954 – Everest Rolex advert – Eris Fraser Illustrated London News 4th December 1954 – Colour professor of Milan Illustrated London News 3rd April 1954 – Colour professor of Milan The Economist 1954-11-27: Vol 173 – Forced Landing The Economist 1955-01-08: Vol 174 – The forgery that saved lives The Economist 1954-06-12: Vol 171 – The forgery that saved lives The Economist 1954-02-27: Vol 170 – Forced Landing The Economist 1954-07-17: Vol 172 – 7 years under the sea The Economist 1954-11-27: Vol 173 – Forced Landing The Economist 1954-06-12: Vol 171 – The forgery that saved lives Graphis Magazine Nos. 45 (1953)- The arduous voyage of the cutter ‘Ituna’ Graphis Magazine Nos. 57 – Lost: 100 TCS Reward "Lost 100 TCS Reward" appeared in "The Eastern Jeweller and Watchmaker (All-Asia and International Issue) Issue # 28 (no. 2 1955). There are quite a few that feature in Time (Atlantic) and Life (International) but I don't have them listed. If anyone wants any help with finding the Eric Fraser adverts please message me and I will tell you exactly where I found them. I will try and get the time to compile a more thorough list in the near future. The Economist seems to be a great place for Rolex adverts. I was unable to source any personally but they featured heavily in the magazine in the mid 1950s. The majority of the adverts I found came from Punch and The Illustrated London News with the rest from Life, Time and 3 from Graphis. |
6 January 2023, 11:02 PM | #82 |
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I've seen them via Ad Patina and the quality/condition seems good
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7 January 2023, 01:12 AM | #83 |
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I was in contact with Nick from Ad Patina and he doesn't really seem to stock that many of the 'Fantastic stories' and hasn't an interest in them apart from the colour version of the Professor of Milan. I guess they probably aren't as popular as the Rolex Explorer Matterhorn advert etc and the iconic adverts from the 1960/70s.
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7 January 2023, 01:25 AM | #84 |
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I would like to purchase some vintage ads as well. I am a little sceptical of the authenticity.
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7 January 2023, 03:22 AM | #85 |
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What's striking is how verbose these old ads are.
Must have been paid by the word in those days. |
7 January 2023, 08:25 AM | #86 |
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Some great stuff posted here. I love the vintage history.
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7 January 2023, 03:50 PM | #87 |
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This is really cool. I want to get an ad for the yellow gold dd with bark finish. Where can I get one?
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7 January 2023, 06:07 PM | #88 |
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I think people had longer attention spans in those days.
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7 January 2023, 08:49 PM | #89 |
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I am still on the hunt for the Eric Fraser Everest advert from 1954. It’s a hard one to track down but I think I’m getting close. I’ll post the details of where to find it shortly
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7 January 2023, 11:45 PM | #90 |
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Kudos conmcn...nice job in finding all the Eric Fraser Rolex "Fantastic Story" advertisements...a nice addition to your trove would be the little book "The Graphic Work of Eric Fraser" by Alec Davis (1974/1985); many of the elements of the Rolex advertisements can be seen in Fraser's other work and I think you would enjoy owning the book.
Further kudos on the two hard to find advertisements in The Economist...these are the only two advertisements not found in Graphis Magazine. |
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