Hands-on and first impression of the Cubitus collection

[Rebel]

Great pics.

[Gamut]

Concerning the ad video, I wonder if it's natural or imaginable in some business culture for someone to give a colleague (who may also be a love interest) a platinum Patek as a surprise gift during a business party of some sort.

[itim]

Originally Posted by llngoc

After watching the marketing/ad video. I can understand that this is really a watch aimed at casual buyer who wants a Patek as a first "real" watch to mark/show that he'd arrived. The entire AD was full of young urban investment bankers type who are there to celebrate someone's birthday or first promotion. And the watch was there to mark the occasion.

But then the question now is: Why not just promote Aquanaut or Nautilius? I think they already are in this category in the mind share of the targeted audience.

First thing I was impressed with was the guy being given the Cubitus is a beta when his girlfriend(?) giving it is wearing a rainbow 7968R. She could have given him a 5811G if she thinks he's a keeper.

[llngoc]

Originally Posted by itim

First thing I was impressed with was the guy being given the Cubitus is a beta when his girlfriend(?) giving it is wearing a rainbow 7968R. She could have given him a 5811G if she thinks he's a keeper.

I was actually confused if that was his mom or GF