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Old 12 October 2024, 02:30 PM   #91
chrissimons
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Cubitus also is… an old cartoon from Belgium ! https://www.lelombard.com/bd/cubitus...a-tout-invente
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Old 12 October 2024, 02:45 PM   #92
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Mr. Stern once spoke of being tempted to do a Reverso-type watch.
May be that was what he had in mind with this new line.
It's natural to take a rectangular form if it were to have hinges of some sort.
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Old 12 October 2024, 07:05 PM   #93
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It would be difficult to beat the Reverso at its own game! Great watches!

As for the idea Patek are so unimaginative they would copy the Nautilus face design, dream on!
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Old 12 October 2024, 11:10 PM   #94
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@Gamut, I think their aim is to follow the sporty route, like how lifestyle has evolved nowadays but Patek had a Reverso model in their catalogue in the 1930's (I read 8 pieces were produced).
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Old 13 October 2024, 04:37 AM   #95
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The name is terrible.
At least they did not call it "iCubitus"
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Old 13 October 2024, 07:00 AM   #96
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For a brand that makes different cases for so many models and doesn't seem to recycle things, would be a pretty disappointing if reusing the nautilus style. Especially considering Thierry stating they don't want to be a one watch brand....
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Old 13 October 2024, 12:49 PM   #97
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The Cubitus Watch has launched.
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Old 13 October 2024, 12:53 PM   #98
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Don’t hate it
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Old 13 October 2024, 01:19 PM   #99
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It’s excellent
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Old 13 October 2024, 01:27 PM   #100
dchang81
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For a brand that doesn't want to just be known for the nautilus, it's just a squared off nautilus

My wife just asked if this is a new Santos trying to rip off the nautilus
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Old 13 October 2024, 01:28 PM   #101
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I Like it...
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Old 13 October 2024, 01:59 PM   #102
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Looks fake (AI generated) to me. The slogan is off too.
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Old 13 October 2024, 02:06 PM   #103
Mahatma
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Looks fake to me. The slogan is off too.

Not fake, look at page 2 of current Fortune
magazine.
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Old 13 October 2024, 03:29 PM   #104
robertengel
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Looks fake, unbalanced, fake, derivative, fake and inelegant
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Old 13 October 2024, 04:29 PM   #105
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or is it a PP prank in fortune magazine??? i do hope so.
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Old 13 October 2024, 04:33 PM   #106
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looks fake (ai generated) to me. The slogan is off too.
+1

Then again a bunch of people over on watchprosite picked up the magazine and confirmed the existence of the ad.
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Old 13 October 2024, 04:47 PM   #107
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If real then a new movement I guess. Think the 240 could handle the big date?

Also seems strange then that the ‘leaked’ green dial has the date at 3
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Old 13 October 2024, 04:59 PM   #108
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Was it also designed in Munich after having one too many Helles lager at the Oktoberfest?
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Old 13 October 2024, 05:13 PM   #109
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Download from the magazine online


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Old 13 October 2024, 05:50 PM   #110
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I am not entirely negative, but I feel Casio G-Shock vibes from the case, more than Nautilus or Santos.
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Old 13 October 2024, 05:56 PM   #111
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This is worse than disappointing, this is actually concerning. I still feel it looks fake (not discrediting people who saw the magazine), it almost feels like a joke. Something you would buy at a Thai airport shop. The asymmetry of the watch is off-putting, and my favourite is the 5712.... The end link, the nautilus wings and the dial are all copies of a nautilus. Even the bezel is very derivative. The comparison to the AP Code sounded cheeky at first but it is now overly flattering. The Code for all its shortcomings has a unique design. This is worse for me. AND if this is 30k+ in steel on a strap as an entry level...then it's really bad.
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Old 13 October 2024, 06:19 PM   #112
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Squarepants spongebob nautilus but lets not overreact:)


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Old 13 October 2024, 06:21 PM   #113
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Squarepants spongebob nautilus but lets not overreact:)
Totally agree. Let’s totally ignore this watch, and see it disappear ASAP
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Old 13 October 2024, 06:27 PM   #114
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this would look a lot better on an integrated bracelet with no complications
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Old 13 October 2024, 06:29 PM   #115
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It just looks like an uglier Nautilus - though that could have been said of the Aquanaut at launch, and that line has definitely stepped out from its older sibling’s shadow with time.
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Old 13 October 2024, 06:38 PM   #116
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Hmmmm
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Old 13 October 2024, 06:41 PM   #117
zabazja
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It just looks like an uglier Nautilus - though that could have been said of the Aquanaut at launch, and that line has definitely stepped out from its older sibling’s shadow with time.
I disagree here, the Aquanaut has a much stronger identity. Way more unique with it’s grenade dial and tire structured rubber band.

This reminds me more of the Nautellipse, also an uglier Nautilus. But not as ugly as this square one.

Even AP did better with the Code. Also not a winner, but at least a stronger identity and more unique design.
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Old 13 October 2024, 07:53 PM   #118
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Initial reaction: dont hate it? Dont compare this to the monstrosity that is the Code. Its got Patek’s sports watch DNA on a strap. Lets see how it looks in flesh
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Old 13 October 2024, 07:57 PM   #119
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That 8 in the date window looks wonky.
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Old 13 October 2024, 08:00 PM   #120
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the published green cubitus dial had no big date cut-out though
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