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#91 |
"TRF" Member
Join Date: Nov 2014
Real Name: Ralph
Location: Tucson, Arizona
Watch: 6263,DJ,SUB,BB,THR
Posts: 2,043
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I have nothing to base this thought on, but is it possible Rolex is making Daytonas as fast as they can? Could an AD who gets say, 24 a year, sell 20 of them gray market, say 1k over MSRP. In return the gray market dealer continues to take a dozen slow movers off their shelves? The remaining 4 go to the AD's VIP's. If Rolex were only making a few of these a year why wouldn't they market to that? "The Daytona, manufacted in very limited quantities."
I hear lately that many AD's will not sell without the stickers being removed, cases engraved or hold warranty cards for a year or two. Again I have nothing to base this thought on but could they be protecting their market to the gray market dealers? Just thinking aloud. Huge congratulations to all of you that have gotten 116500's. Great looking watch, I'd love to have one!
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"The only reason for time is so that everything doesn't happen at once." -A. Einstein |
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#92 |
"TRF" Member
Join Date: Jan 2007
Location: London, UK
Posts: 356
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Not only a problem with the Daytona, but all steel sports models in general; try buying one in the UK
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#93 |
"TRF" Member
Join Date: Apr 2016
Real Name: Jonathon
Location: Dallas Texas
Watch: Always changing.
Posts: 56
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Not to branch too far off the topic, but can we all honestly sit down and talk about the prices slowly creeping into insanity? Seriously, the cost of these watches has gotten so high I've literally started shopping other companies in which Rolex's new price range has encroached on, and most of the time the Rollie has lost. Not to mention Rolex pulling stock from smaller stores, and isolating into boutiques, what is going on? Have they finally lost it? I'm just glad it's more than me frustrated with their general business practices of late.
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#94 | |
"TRF" Member
Join Date: Sep 2008
Location: Scranton
Watch: 16610
Posts: 996
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![]() Quote:
To be honest I would be embarrassed to tell anyone I paid over MSRP for a ceramic Daytona. I believe the "status" comes from getting hooked up quickly at an AD for the list price. I don't have that kind of juice, so no ceramic Daytona in my foreseeable future. ![]() Randy |
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#95 |
2024 Pledge Member
Join Date: May 2013
Location: Vain
Posts: 5,988
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The SS Daytona hasn't been a ubiquitous reference @ AD's for the last 25+ years...
Rolex limits distribution because they would rather them be sold in solid gold. Way more margin than the SS watch can provide. They offer the SS Daytona as a tart to the dealers to use to entice other purchases so the "holy grail" can be attained by customers who can't stand being told no. I think the SS Skydweller will be the same way....unless they are desperately buried in R&D cost for that movement and really need to recoup it by getting some more cash off of it...hence the cheaper case to make it more attainable.... In any event you know the 7-8yr wait time is just AD phooey. Same with 3-4 years...There are SS Daytonas being SOLD through dealers EVERY DAY...They are out there for sure... |
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#96 | |
"TRF" Member
Join Date: Feb 2016
Real Name: Alex K
Location: England
Watch: SD4K, BLNR, Hulk
Posts: 397
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Quote:
Sent from my SM-G920F using Tapatalk |
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#97 |
Banned
Join Date: Feb 2015
Location: Surrey
Posts: 1,659
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Dear Rolex: You are a Joke
The market decides.
Rolex only get away with doing it because people buy in to frenzy-machine! Human nature, you want something more that you can't have. Each to their own, but if people didn't obsess so much about getting one and approached it as if they get one when the time is right, I suspect there would be a far more organic process in obtaining a Daytona. Rolex didn't roll out a whole load of models years back and pick the Daytona as 'the' rare piece. A little marketing (as they would with their whole range) a few old-school celebrity's seen wearing them and, I think, by chance, someone at Rolex saw a pattern emerge and jumped on it at the right time - the rest is history. Could have easily been the Sub, which generally speaking, although nowhere near the Daytona, can still be difficult to source. |
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#98 |
"TRF" Member
Join Date: Nov 2016
Location: South Africa
Posts: 864
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Different country, but I was told 20 people on the list for a white dial daytonaC, but I can skip the list if I buy a SS non-sport model. Then they would order me one. I have no idea how long that would take though.
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#99 |
"TRF" Member
Join Date: May 2013
Real Name: Thomas
Location: Nice, FRANCE
Watch: 14060M, 116610
Posts: 131
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Here is my expérience in France
I'am on the market for a Daytona C also. My AD closed some time ago so I lost the seniority I had. I went to a Rolex boutique in Monaco and some AD in Nice and the answer was the same. Cannot put my name on the list. They are keeping their very few pieces for their oldest and goodest customers. If I buy something like 3 or 4 watches then maybe I can be on the list... They seem to have very very few pieces a year. The woman I told to was telling me they haven't see a daytona C for months. Don't know if it's true though. It's quite sad as everyone mentionned that you can't buy this watch if it's your first Rolex. Or your first purchase in an AD. Don't want to pay a premium for this. I will try in Italy maybe they are more open minded. I called my AD in north of France and he told me that even if I purchased some watches before, they won't put my name on the list. It's 5 years of wait and they don't take anymore name on that list. |
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#100 |
"TRF" Member
Join Date: Nov 2008
Real Name: Yannis
Location: Europe
Watch: maniac
Posts: 9,070
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Hey Seth,
Patek do the same on certain models. Although Rolex could make more money (in the short run) by means of mass production i believe the recipe they have utilized is very successful. I do not disagree with what you say Seth, but a Rolex is like gold in the market because of their very marketing techniques; the quality of products they make is also a considerable factor but Omega makes exceptional quality as well. Rolex are artists in creating demand. Which in turn means that if they turned to mass production like Omega the brand image would lower in the longer run. I know my view is over simplified but you get the picture. A price of used Omega vs a used Rolex is indicative of who is winning the game of demand. Although Omega fares better in recent years it still is behind Rolex on this aspect. I mentioned Omega as an example only. I am a fan of Omegas by the way. EDIT: Also Rolex is also mass producing but my understanding from the SS Sports watches is that supply is just enough to meet demand, whereas on certain models it is below demand (D-Blue, Daytona, BLNR etc.). |
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#101 |
"TRF" Member
Join Date: Jun 2013
Location: TX
Watch: Daytona
Posts: 3,225
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Actually, I don't mind if Rolex plays this game with 1-2 models to keep up the image but I just don't hope they start doing this for every other watch. I hope SD43 with $3K additional pricing over SubC Date just gets a regular release. It will still take lot of customers for it to be a huge seller at that price and thickness. Just don't repeat this DayC game with it or even SS Sky-Dweller!!
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#102 | |
"TRF" Member
Join Date: Apr 2014
Real Name: Sam
Location: Gotham City
Watch: & learn
Posts: 1,013
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Isn't this exactly what Patek does? With a lot of its watches such as the steel nautilus? Is t this what AP does with its steel jumbo 15202? They all have one steel watch which isn't too difficult or time consuming to make that they can't fill the demand.... just a marketing gimmick and Rolex is no exception
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#103 |
"TRF" Member
Join Date: Jan 2017
Real Name: Ricardo
Location: Scotland
Watch: Rolex BLNR
Posts: 851
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I got my name added to my local ADs two ceramic lists without problem. I think ADs take liberties
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#104 |
"TRF" Member
Join Date: May 2015
Real Name: Mitch
Location: UAE
Watch: Big Ben
Posts: 2,451
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If they would have all the ss models available all the time they would sell fewer pm models. The highest return is on 2 tone, pm models. Rolex has it all under
control. Keep calm and buy Rolex This should be their new slogan.
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IG: @watch_idiot_savant |
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#105 |
"TRF" Member
Join Date: May 2016
Location: Asia
Posts: 714
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Even if your name is on the list, still may not be meaningful. They don't necessarily play by the book.
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#106 |
Banned
Join Date: Feb 2017
Location: Home!
Posts: 3,307
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I don't like Rolex because of many cause for long time!
But after I sow many other "high end" luxury watch (AP, UN, Breguet)and his big problems about the movement, accuracy, reability I decide to buy a Rolex Sub end I don't know if I am lucky or not but it's work perfect. Then I buy a Sky Dweller and work perfect! So, in the end I only say Respect! |
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#107 |
"TRF" Member
Join Date: Dec 2008
Real Name: Jay
Location: TEXAS
Watch: Daytona
Posts: 7,648
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7-8 years. IMO it should be 6-7 months.
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#108 |
"TRF" Member
Join Date: Dec 2010
Real Name: Rich
Location: Canada
Watch: Milgauss, GMT IIc
Posts: 3,013
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Yes, there is a strong chance the AD is wrong. It's not the first time someone got all worked up over a salesperson's comment.
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#109 |
"TRF" Member
Join Date: Mar 2009
Location: UK
Watch: DeepSea
Posts: 822
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Let's not forget who runs Rolex and that their mandate and main objective is to perpetuate the prestige of the brand.
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There are 10 types of people in the world, those who understand binary, and those who don't. |
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#110 | |
"TRF" Member
Join Date: May 2013
Real Name: Dave
Location: USA
Watch: Rolex SS Daytona
Posts: 2,639
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Quote:
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#111 |
"TRF" Member
Join Date: May 2013
Real Name: Dave
Location: USA
Watch: Rolex SS Daytona
Posts: 2,639
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While I'm sure that Rolex knows about the hype surrounding the SS Daytona and somewhat encourages it to help the brand, I think that the real answer has to do with their margins on SS versus PM.
It wouldn't be that hard to write an optimization program that maximizes profits given all the inputs and raw data available to a company like Rolex. I'm sure they know the exact ratio of SS/TT/PM that they need to manufacture to make the most money. |
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#112 |
"TRF" Member
Join Date: Oct 2010
Real Name: Daniel
Location: Sweden
Watch: 16570
Posts: 7,315
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I think Hans Wilsdorf would be proud of Rolex marketing. My take is that the Daytona was a dog back in the day, a hopeless manual wind chronograph, unwanted, impossible to sell, always eclipsed by the more popular models. When Rolex introduced the modern Zenith Daytona they probably did not produce a lot based on the poor history of the watch, when it later by chance got hyped they did not increase output, maybe even lowered it to create a mystery about the watch. In other words, I don't think that they aimed for this, but when opportunity knocked they jumped on it, like Hans did when he heard about Mercedes back in the early days. Just my speculation.
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#113 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 75,977
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So get on the wait list Seth, it's already been out a year
![]() I hear you, and it's frustrating to say the least. Often though, it can come down to timing. I had a chance at a black dial last summer only and I wasn't on a wait list, just a random drop by my AD. |
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#114 |
"TRF" Member
Join Date: Dec 2016
Real Name: Paul
Location: uk
Watch: PT DD40 Ice Blue
Posts: 443
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Am I missing something here about the long waiting lists?
If Rolex is restricting supply, surely the only ones who benefit are Grey Sellers and whoever supplies them with the watch? Certainly not Rolex, nor genuine WIS. If Rolex increased production they would make more income and the Grey dealers less and those who genuinely want the watch, not just to flip it, would get it sooner ![]()
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PT Rolex DD40 Ice Blue Quadrant Dial Blue Romans TT Tudor Glamour Double Date Black dial Grand Seiko Skyflake Grand Seiko GMT blue dial and blue GMT hand |
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#115 |
"TRF" Member
Join Date: Dec 2014
Location: Los Angeles
Watch: Netflix
Posts: 3,977
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Its a good thing Seth. The fact that they can play with your emotions means they are doing their job right.
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#116 | |
"TRF" Member
Join Date: Dec 2014
Location: Los Angeles
Watch: Netflix
Posts: 3,977
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Quote:
For an AD to receive the D500, they have to take a whole box of DateJusts, PM models, etc. |
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#117 |
Banned
Join Date: Oct 2014
Real Name: The Enabler
Location: South Cackalacky
Watch: me crash my bike
Posts: 5,564
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I love ya, brother, but got to call you out on this one. You just sold a fully stickered Kermit for a profit. Why? Because of the demand. Rolex can only make so many watches per year and keep quality. It's our fault, me included, that are making such a big deal over the Daytona. As soon as the craze is over, the price will settle to MSRP. The Daytona has always been somewhat elusive. This version will be no different.
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#118 |
"TRF" Member
Join Date: Sep 2016
Location: Here
Posts: 975
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I'm 2 years into a 12 year wait for a custom pool cue. I once waited 8 years for a custom pocket knife order. Daytona wait doesn't shock me. I have no problem with Rolex protecting what they've built with the Daytona. Rolex takes a very long view in business. Yes, they could flood the market with Daytonas probably and make a quick chunk of cash, but then what. I think the Daytona popularity resides in large part in its mystique. You flood the market you ruin that mystique. Rolex is a business and they're doing what they see as best for their business for the next quarter century, not the next fiscal quarter.
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#119 |
"TRF" Member
Join Date: May 2015
Real Name: Mitch
Location: UAE
Watch: Big Ben
Posts: 2,451
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Life is too short. I don't have years to wait for a watch. This is my motto.
I'd rather buy pre-owned or move on to another brand/model. Also, paying premium is not cup of tea.
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IG: @watch_idiot_savant |
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#120 |
"TRF" Member
Join Date: Jan 2008
Real Name: Blake
Location: US
Watch: Daytonas
Posts: 1,862
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Wow! Glad I'm not a fan of the Daytona. Beautiful watch, just too small for my liking. Good luck to those wanting one though. Even if I did want one, I would not pay what they are going for right now. I respect businesses that are allowed to do as they please wrt production numbers of watches, but I also respect the consumers that can make the decision to buy or not buy a particular brand/model.
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