Insanity in the marketplace....

[79280_116520]

When did the Hulk become more expensive than a steel AP Royal Oak chronograph? Literally mind boggling......

[Nikrnic]

Originally Posted by Gmt21

The new LV is nice IMO and the case is improved.



I still prefer my OG.

You've got the right one. thinking.....

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[GBD]

Crazy prices. It doesn't sound like the OPs are hard to get, maybe a short wait at an AD, so I'm guessing those prices will come down shortly.

The sub, though, it just depends if Rolex wants to turn one of their most basic models into some kind of unicorn. Just make more of 'em Rolex, come on!

[sinkholeninja]

Folks buying hyped up pieces like their lives depend on ‘em...Social media and Instagram in particular have permanently changed the game.

[antbkny]

There’s a sucker born every minute

[doboy007]

Originally Posted by 79280_116520

When did the Hulk become more expensive than a steel AP Royal Oak chronograph? Literally mind boggling......

This is not the Hulk, although NOS Hulk with new warranty card is not far behind

[JSolution]

Originally Posted by HMHM

Looks like history is repeating itself again! Remember when the BLNR came out last year and it was for sale for +/-25k? I don’t think the new green bezel sub is on par with both the BLNR and the BLRO... it will gradually settle down once the initially hype dies down. Perhaps around 12-13k eventually?

I think so.

[NYG1121]

Hulk is a buy at 25k as much as TSLA is a buy at $500. Sadly, these watches are essentially treated as a market now and people feel “secure” spending stupid money because they know they can either make money or at least enjoy the watch and get their money back. This is also raising value of everything else because most transactions are trades and dealers can mark up the PM model because they know what they are taking in for SS. The cycle keeps repeating itself.

[Calatrava r]

This is a first release as more are delivered the aftermarket price will drop a lot.
Remember a first release BLNR Jubilee sold for 32K, now they are about half.

[eonflux]

Originally Posted by francoamerican

Rolex do indeed to appear to prefer the current state of affairs, likely because they believe it does optimize their value/cash flows. Rolex, doesn't have to do anything they do not wish to do, nor do anyone else.

I'm simply making an observation that Rolex could create different distribution channels if they wished - and further that it would not undermine free market principles to do so.

Agree, especially if Rolex wants to capture for themselves the value from the hot market beyond just selling pieces to ADs a the set % of MSRP.

And it would be easier than requiring ADs to hold onto warranty cards, take off stickers, vet buyers regarding flipping, not selling to tourists, etc, or whatever other nonsense reindeer games are being played, though it's not clear if that's really coming from Rolex HQ or the AD is trying to deflect criticism.

[Keepchasing]

Originally Posted by Maxy

The amount is not 190%. Do you think DavidSW gets it for MSRP? He might have paid over $20 to $23K easily and marking up around $5K profit for himself!

He could have bought it from some seller but mostly its an AD who will sell it for twice the price and earns multiple times profit for selling 1 piece, which he would need to get by selling 3-4 Cermits! Win for the AD is first!

Yes, I think he gets it for retail price. One would think he might be a pretty good customer to an AD or two.

[RyanJ]

If Rolex raised prices to market rates and kept them there, their sales would plummet through the floor.

This hype is based on perceived exclusivity and the fact that you can buy something at MSRP and sell it for double to triple. If that disappeared the hype is gone. Just like 2016 and before.

if all of these hot models were available in store for purchase brand new, many many fewer people would want them.

[mykii]

Originally Posted by RyanJ

If Rolex raised prices to market rates and kept them there, their sales would plummet through the floor.

This hype is based on perceived exclusivity and the fact that you can buy something at MSRP and sell it for double to triple. If that disappeared the hype is gone. Just like 2016 and before.

if all of these hot models were available in store for purchase brand new, many many fewer people would want them.

And that would be true for Birkin bags too. Or various 911s. Or other elite, exclusive, goods. But this is the world we live in. Pining for when "things were different" will not make it so, and for what its worth I am on your and everyone else's side in this debate.

I think its time we just need to realize the market has moved on and today is reality. .

[YGRLX]

Originally Posted by TswaneNguni

Grey dealer gets stock before most ADs... Interesting .

good point...

[Plebs]

Originally Posted by hlippy4

https://davidsw.com/watches/rolex-wa...020-new-model/

Someone purchased a new Kermit for almost 30k lol.


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[Patton250]

Originally Posted by BigAppleBill

This phenomenon isn’t new and nothing that a severe economic downturn won’t fix. Who knows?— we may experience one very soon. Hold onto your hats!

Extremely true. We will know very soon. I hope not. However it’s still funny reading threads like this. Some peeps are pretty upset.

[GB-man]

126610lv was auctioned on a Facebook group 2 days ago and high bid was 24k. Even then the guy was a bum and didn’t honor his bid. The David premium is a reflection of how many clients he has. He’s like European watch Co you can’t buy there anymore if you are price conscious.

[B.B.B.]

More expensive than a D500? Nah. They can have it if they want who cares.

[Polarexplorerii]

At the AD In the front, and out the back!

[L_S_SHOE]

Just think, somewhere, right now, sits the unfortunate sucker who's gonna buy that watch.

[rodo]

Originally Posted by mykii

What?? A white Milgauss was never $20k. Those sat unloved at release, for the years they were still being made, and even now today still. Cool watch but its a niche buy for a niche market, and frankly I remember them trading for $4.4k just a few years ago.

20k. Someone posted a screenshot recently

Just did a quick search and stumbled upon this other ad for a gv.

[Bigblu10]

Wait? Doesn't a blue dial Patek 5711 retail for 30K and sell for 60K plus?
What really is the difference? It is all craziness

[mykii]

Originally Posted by rodo

20k. Someone posted a screenshot recently

$20,000 for a white Milgauss when it was released... in 2007.. . There is simply NO way. Someone has doctored the hell out of a photo. First, in 2007, Rolex watches were more or less universally trading under MSRP. Second, it's a white Milgauss.

Even NOS...years after their silent discontinuation... I've seen them sell for under $7k. DavidSW used to have them in and out all the time.

[HogwldFLTR]

Originally Posted by rodo

20k. Someone posted a screenshot recently

Just did a quick search and stumbled upon this other ad for a gv.

I was almost ready to buy it and saw it was slightly out of date.

But seriously it's a good example of how hype can turn out.

[IR201]

I'll do 20K to sell my white milgauss now - any takers?? Seriously though, what do you guys want David to do exactly? He's supposed to sell below market price to become some sort of Rolex salesperson superhero for you all? He's just playing the game and well, probably not unlike many of the other business people on this forum. I'll tell you what bothers me most about this whole situation. It's the ADs who are rude to you when you walk in the store, who don't make eye contact, who brush you off, and who don't even treat you like a person. This is not to say all of them do this, some are amazing even if they don't/won't sell to you. I will also say that if some of you feel you are getting "priced out" of Rolex models then welcome to the real world where many people are priced out of things far more consequential than wrist watches. Sorry to be harsh that's just my impression reading this.

[Benzsiam]

Originally Posted by 79280_116520

When did the Hulk become more expensive than a steel AP Royal Oak chronograph? Literally mind boggling......

You cannot compare Gray market price of the Hulk to MSRP price of AP.

AP 15500ST or 26331ST blue dial is asking more than mid $30K in Gray market.

[Masteryacht]

Insanity/stupidity at this point.

[G.D.BeanCounter]

Originally Posted by Undefeatable

I've heard Rolex has a team dedicated to investigating AD's and all that jazz which seems to have zero affect. They should just buy one of those OP's, check the warranty card, end that AD's contract. Rinse repeat for these very obvious watches that are coming straight from an AD to DSW. 3 BNIB OP41's? yea that seems like an AD package, unless some private buyer bought that many watches to flip to DSW.

Edit - I should add, I don't really have any hate for DSW, if he can get those and sell those for $8k+ or the Kermit for that much, all the power to him. Free market and yada yada yada.

I kind of think Rolex is helping to enable this activity. Case in point, the warranty card no longer identifies the AD from which it was sold. Therefore increasing anonymity.

[sgwatchguy]

It will settle down.

[KillaCam]

Played out much? Just an uninspiring and lifeless reference. Hypebeasts rejoice!