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ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
"TRF" Member
Join Date: Oct 2021
Location: UK
Posts: 366
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Nico at AP house
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Rolex Datejust / Rolex Day-Date Olive / Rolex OP36 Turquoise / AP Royal Oak Grey 15510ST/ Patek 5205-R Olive/ Patek 5167R / Patek 5212a |
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#2 |
"TRF" Member
Join Date: Oct 2019
Location: Earth
Posts: 478
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I'm kinda surprised that AP did this. Pleasantly surprised.
AP never takes the ordinary/predictable path, from their recent releases to the way they market themselves/engage with the outside world. They are polarizing for sure, but I can deal with curveballs, so I like this approach. |
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#3 |
2024 Pledge Member
Join Date: Apr 2022
Real Name: Bazil Brush
Location: Star Gazing
Watch: Any Daytona
Posts: 3,200
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AP are desperate, and now leaning on people like Nico .. he’s funny, but very wacky, AP know him and John Mayer have a big fan base so what better way to try and revive themselves ..
Why else turn to a grey dealer ?
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#4 |
"TRF" Member
Join Date: May 2023
Location: Europe
Posts: 238
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Really no insights from that particular discussion.
This really feels like AP just finally hired a junior social media manager who decided they finally need to do some influencer marketing. My wife recently got a lot of content in her instagram feed from random fashion influencers being invited to AP events particularly around the RO mini launch. I’m not saying brands like AP shouldn’t use this kind of marketing, but the implementation feels a bit amateurish so far. |
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#5 |
"TRF" Member
Join Date: Oct 2021
Location: UK
Posts: 366
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I wish they had actually taken some proper macro shots of the pieces.
__________________
Rolex Datejust / Rolex Day-Date Olive / Rolex OP36 Turquoise / AP Royal Oak Grey 15510ST/ Patek 5205-R Olive/ Patek 5167R / Patek 5212a |
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#6 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 75,968
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One of the more annoying You Tube personalities IMHO, although he does present himself better in this video than in many.
I wouldn’t want to associate my brand with folks like him, but what do I know ![]() |
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#7 |
"TRF" Member
Join Date: Sep 2021
Location: London
Posts: 151
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Smacks of desperation from them IMO - I'm not watching the video as I have yet to hear anything from Nico that I have found insightful, educational or thought provoking. I also find it strange that they welcome grey dealers in such a way.
If a grey dealer like Trotters, Kettle Kids etc. walked into AP House they wouldn't be sold a watch by nature of what they do for a living. However it seems enough YouTube followers and you're golden? |
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#8 |
"TRF" Member
Join Date: Nov 2023
Location: NA
Posts: 38
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Funny how all watches shown were ROs with no mention of other lines
Sent from my iPhone using Tapatalk |
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#9 | |
"TRF" Member
Join Date: Feb 2014
Location: Toronto
Posts: 161
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Quote:
Don't get me wrong, I find Nico entertaining. It's just a bit of a confusing. I've been a long supporter of the brand but the strategy of trying to force a Code down your throat to get another RO and the immense chasing of influencers as part of their marketing campaign is tiring. |
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#10 |
"TRF" Member
Join Date: Feb 2013
Real Name: Louis
Location: Bay Area, CA
Watch: PP 5131R
Posts: 5,062
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Nico is funny. It’s interesting to me that’s the market they want to cater to, but clearly they’re less serious than they used to be with the concept character watches and crap like that (no offense if you like those).
Stuff like the mini quartz Royal Oaks or that hideous new archive watch show they’re taking risks and doing things people wouldn’t expect. |
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#11 | |
"TRF" Member
Join Date: Sep 2021
Location: London
Posts: 151
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Quote:
The issue for me is price - maybe would have bought if in steel |
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#12 |
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Join Date: Sep 2021
Location: SFO
Posts: 1,183
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Hate to say it but seems like AP is losing the plot on this. The guy is one of the more annoying folks on YT and shouting an eff-bomb every 20s while posting "reaction vidz" is hardly a sign of credibility and seriousness.
Add to that no discussion of other lines, no historic / catalog pieces / no closeups but fawning over hype model yet again. Him basically trying to ingratiate himself to AP to get a white QP smacked of desperation and trying to ride the celeb wave of "deserved allocations". AP apparently just found out about social media marketing and handed the assignment to their intern. Waiting for Anthony Farrer to be their next guest... ![]() ![]() |
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#13 |
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Join Date: Apr 2020
Location: Orange County
Posts: 1,778
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A lot of recent missteps by AP imo.
Still love the brand but they’re on thin ice so to speak. If market trends continue I think they’ll feel the most pain among their peers (PP/Rolex).
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AP 15500ST (Silver) // ♛ Rolex 126334 (Blue Roman, Fluted, Jubilee) // Ω Moonswatch (Mission to Pluto) // G-Shock GA2100-1A1 |
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#14 | |
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Join Date: Mar 2024
Location: CA
Posts: 49
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#15 | |
"TRF" Member
Join Date: Mar 2019
Location: San Francisco
Posts: 2,962
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#16 |
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Join Date: Jun 2012
Location: Lakeville, MN
Watch: 126610LN Finally!
Posts: 387
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I think this will generate more buzz for AP, Nico, while polarizing is very knowledgeable and I feel very well respected by the "every man" watch community
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#17 |
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Join Date: Jul 2019
Real Name: Z
Location: Bay area
Watch: A few
Posts: 421
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I was genuinely surprised when I saw this interview last night. Wondering what make AP decided to invite a watch reseller.
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#18 |
2024 Pledge Member
Join Date: Oct 2017
Location: nyc
Posts: 6,545
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nvm
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#19 |
"TRF" Member
Join Date: Jun 2020
Location: Taiwan
Posts: 3,805
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Well, Austin Chu, aka Horoloupe aka Wristcheck's co-founder, was FHB's BFF.
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AP 15500ST Grey // 26237ST Beast // 26331ST Panda // 15450ST Blue // 77350CE Bucci // 26240CE 50th // 15407ST // 26715.ST.ZZ || Rolex 116520 White // 116710 BLNR // 126200 Blue || Omega Seamaster NTTD // Speedy Tokyo LE "Rising Sun" // Speedy cal. 321 "Ed White" A timeless classic - Winding, ticking, faithful time - Golden crown of trust |
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#20 |
"TRF" Member
Join Date: Feb 2009
Location: N/A
Posts: 61
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AP marketing direction would be love or hate from different point of view here. Travis, Nico or others in the future would be controversial among watch enthusiasts.
However, when I check feedback on social media or influencer platforms (even on AP channel), they've been working well and got hype. Some amplified the brand, some could be new clients. IMHO, I like it and it's fun to see new people coming to the industry more and more. Yeah, many folks and my friends may not like current direction of AP when you put the terms "Exclusive", "Elegant" or "Traditional" but at least they don't follow PP, Rolex, VC, Lange and work on the slogan that breaking the rules. At least, Many of their product are still cool and sought after among collectors. PP and Rolex marketing directions are not bad at all but we've been with their tricks for decades and feel a bit boring sometime (I'm not a dad and don't want to keep it for next Gen nor Athlete to get crown). I'm not here to judge right or wrong they have done. Let's see the sale volume, price per sale or numbers at the end of each year. Btw, I like Nico because he's fun making me laugh and his knowledge isn't bad at all. |
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#21 | |
"TRF" Member
Join Date: Jan 2023
Location: USA
Posts: 788
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Quote:
Some fat, annoying child who recently fabricated a rivalry with TraxxNYC and even had a boxing match with him to gain attention….actually gets rewarded by receiving attention from AP? Very odd indeed |
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#22 |
"TRF" Member
Join Date: Jul 2020
Location: Europe
Watch: AP & Rolex
Posts: 1,470
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His channel is probably the biggest in terms of subscribers among all watch YouTubers.
Not a big fan of him, I occasionally watch some of his videos. He has been very supportive of AP but at the same time said that AP doesn't want to sell him watches. I am surprised to see they invited him. |
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#23 | |
"TRF" Member
Join Date: Sep 2021
Location: London
Posts: 151
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#24 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jun 2013
Real Name: nicholas
Location: ottawa canada
Watch: Rolex,AP,Panerai
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#25 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2017
Location: The Bahamas
Watch: 116610lv
Posts: 1,058
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AP is trying hard to stay relevant after the major market turn..
Sent from my iPhone using Tapatalk |
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#26 | |
"TRF" Member
Join Date: May 2012
Location: Sarajevo
Posts: 1,843
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#27 |
"TRF" Member
Join Date: Feb 2021
Location: The world
Posts: 128
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Nico is also a watch enthusiasm which cannot be said for many dealers on youtube.
The interviewer seems to like Nico's content with comment spoking his biggest gripes: aftermarket diamonds. I'm sure they want mention hublot if it was not on AP's official account. :P |
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#28 |
"TRF" Member
Join Date: Mar 2017
Location: los angeles
Posts: 287
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His knowledge spans what sells today vs. not.. there are truly knowledgeable second hand dealers like people featured on Menta, TickTocking and many others… this is cheap shot of crack into directionless bloodstream of formerly great brand
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#29 | |
"TRF" Member
Join Date: May 2012
Real Name: Gareth
Location: Surrey, UK
Watch: AP/Rolex
Posts: 2,200
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Quote:
100% agreed ![]() Rather odd move by AP. |
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#30 |
"TRF" Member
Join Date: Jun 2012
Location: Europe/Asia
Watch: AP/Rolex
Posts: 1,319
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I’m definitively not a fan of Nico, actually his style annoys the hell of out me. But he does have a big following and his vids do get a large number of views. I do understand the clientele AP are trying to reach out for more, the younger and “influencer” type of of following, which brands like Rolex and PP don’t want to go for.
Also feel the current AP marketing team is a legacy from the FHB era, whether they will survive much longer under Ilaria Resta’s reign is also to be seen. But once sales and “hype” is high then I guess they’re doing their job. Sent from my iPhone using Tapatalk |
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