ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
30 August 2020, 02:46 PM | #1 |
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Every discontinued Rolex model name
This is my attempt to list every discontinued model name that has appeared on a Rolex watch. Often when old/random Rolex model names are brought up online, people mention watches released under the standalone Oyster brand (like Essex, Lincoln, Edison, Grenfell, Lipton, Lady Dudley, Junior Sport, Raleigh, Commander, Recorda, Chester, Regent, Shipmate, and Pioneer). Here I will focus strictly on proper Rolexes.
I don't really consider movement designations to be model names (like Chronometer, Observatory, Extra/Ultra Prima, Standard, Anti-and Precision) so I won't include those. Rolex trademarked tons of names that they never used and I'm only including ones I could find pics of. If anyone knows of any others I'm forgetting, please let me know! Here's the list of 50+ discontinued Rolex model names that I could find. They're in alphabetical order except when it makes sense to mention models together: Air-Tiger, Air-Giant, and Air-Lion Rolex tried 4 "Air" names beginning in the late 1940's, but only "Air-King" stuck. Air-King-Date and Explorer Date Ref. 5700 (smooth bezel) and 5701 (fluted bezel) were released under both the "Air-King-Date" and "Explorer-Date" names. These are some of the only Rolexes with dates that change over slowly from about 9pm-2am instead of clicking cleanly around midnight. Army Athlete The vast majority of Oyster cases have a similar/standard sort of lug shape, but the Athlete has distinctive straight lugs. Campbell Named for one of Rolex's first official ambassadors, Sir Malcolm Campbell. Campbell once simultaneously held the land speed and water speed records. Centregraph and Zerographe The Zerographe/Centregraph was a monopusher chronograph made in 1937. It was quickly discontinued and never reached serial production, which is bizarre because Rolex clearly put a lot of effort into it as it had Rolex's first in-house (but still not manufacture) chronograph movement and Rolex's first rotating bezel. Perhaps patent infringement issues were involved, as the very similar (and very patented) Weems Watch by Longines debuted around the same time, and some later Centregraphs and Zerographs were made minus the rotating bezel. Rolex also put the name "Centregraph" on a few plain-Jane Oyster Perpetuals for some reason. Clive Commando Supposedly this was originally only available at US military bases in 1969, and later some appeared for sale at Abercrombie & Fitch stores in 1972. The fat hands of the 6429 are pretty sweet. Corvette Drake Dustproof I'm not entirely sure that "Dustproof" was meant as a model name rather than some sort of designation. Interestingly, the word "Oyster" never appears on a Dustproof even though most of them are Oyster models. Elegante Ellsworth Everest Rolex toyed with the "Everest" moniker before the more successful "Explorer" name took off. Falcon Firefly GMT-Master Obviously the GMT-Master II is still going strong, but technically GMT-Master was a different model name. Ref. 16700 was the final GMT-Master. Hurricane Imperial King Midas and Queen Midas Gerald Genta designed the King Midas, and it had 3 firsts for Rolex: a sapphire crystal, a hidden clasp, and an integrated bracelet. Elvis wore one. There are some ladies' versions too, and the Queen Midas isn't just a cute nickname--it's written on the clasp. The later Midases were considered part of the Cellini collection. Ladydate Leigh Majestic and Seaforth These watches were sometimes advertised together; they're the same thing except the Seaforth has a seconds subdial. The Majestic cost slightly more; having a center seconds hand was considered a feature back then. Many of these models are marked "Observatory." Marconi Marconi was mostly an early sub-brand of Rolex, and many Marconi watches had Rolex improperly painted on much later. However, at least some Rolex watches were legitimately released with Marconi as the model name. Meritus Metropolitan Monometer A short-lived alternative name for the first Turn-O-Graphs. Orchid This name was used for decades on various small gold ladies' watches, often with wacky shapes. Oyster While the Oyster brand is obviously still hugely important to Rolex, they no longer use "Oyster" as a standalone model name like they used to. Oysterdate Oysterquartz "Oysterquartz" was more of a product line than a model name per se, but I feel like it's worth mentioning. The Oysterquartz Day-Date and Oysterquartz Datejust were in the Rolex catalog from the late 1970's until the early 2000's. Some of the first OQ Datejusts said "Datejust" at the top and "Oysterquartz" at the bottom, instead of the more common "Oysterquartz Datejust" at the top with chronometer text at the bottom. Pall Mall Prince Prince may have been the first model name Wilsdorf ever put on a watch; in the beginning he was just focusing on getting the word "Rolex" out there. Prince wristwatches were made from the 1920's-1940's. Rolex revived the Prince model in the early 2000's and gave it a clear caseback; it remained an option on Rolex.com as late as 2015. Princess Princess never actually appeared on a dial without "Sporting" preceding it, but it was clearly used by Rolex as a distinct model, including variants like the 8 Facets, Trapeze, Glayola, Egyptian, Lotus, Rochettina, and Bouts Arrondis (Rounded Edge). Other model names from the 1930's that never appeared on a dial include Dauphine, Duchess, Marquis and Queen. Prince Elegant, Prince Elegante, Prince Royal, and Prince Imperial Rolex apparently tried several variants of the Prince name, sometimes even on pocket watches. The Prince was known as the "doctor's watch" because of its relatively easy-to-read, large seconds subdial. This was before center seconds hands were common, and the minute/hour hands did not overlap at all with the seconds area (except on the Prince Elegant/Elegante models). Prince Brancard, Prince Railway, and Prince Classic are other designations that Rolex sometimes used in advertising, though I don't believe those names ever appeared on a dial. The unique Prince watches with center seconds are sometimes referred to as "Prince Aerodynamic" but I don't think that name appeared on a dial, either. Sporting Prince and Sporting Princess A portable fold-up watch was called a "travel watch" when marketed to men and a "purse watch" when marketed to women. Rolex apparently made a few wristwatches with "Sporting Princess" on the dial, too. Royal, Royalite, and Royal Giant Rolex threw the word "Royal" on a lot of entry-level manual-wind references with seconds subdials in the 1930's and 1940's. Royalites, meanwhile, almost always had center seconds. By the 1950's Rolex had apparently dropped the Royalite moniker, and the Royal kept on trucking for another decade or so (with center seconds now). I believe most Royals and Royalites are between 30 and 32mm wide. Some later Royals were 34mm, including the rare Royal Giant. I suppose it's worth mentioning that Tudor released an Asia-only line of Royal watches in 2020. Scientific Skyrocket Space-Dweller Short-lived Explorer alternative. Speed Speedking and Speedking Elegant The "Speedking" moniker appeared on several manual-wind 30mm references from the 1940's-1960's. The "Speedking Elegant" name only briefly appeared on the 33mm reference 4365, which was also the first reference to be named "Air-King." Air-King clearly won that marketing battle. Sport and Sporting Model Submarine and Aqua The Rolex Oyster wasn't the first waterproof wristwatch, just the first commercially successful/viable one. The Submarine (a.k.a. "Aqua") is a hermetic watch; several other brands made similar waterproof watches in the early 1920's. It seems Wilsdorf was later considering using Aqua as a standalone alternative to the Oyster brand; there are even some "Aqua Patent" crowns. "Aqua" most frequently appears on dials co-branded by Solar, the watch brand of Eaton's (a Canadian department store). Indian retailer names like P. Orr & Sons and Lund & Blockley can be found on other Aquas. Transcontinental The Datejust Transcontinental (ref. 6602, circa 1957) is exceedingly rare; it's the only Rolex ever made with a 12-hour rotating bezel. It's basically a Turn-O-Graph with a different bezel. According to an old forum rumor, the founder of Delta Airlines owned one. Turn-O-Graph This iconic model lasted from the early 1950's until 2014 or so, but only the first and last generations of Turn-O-Graph have it written on the dial. Tru-Beat This model was designed to only tick once per second so doctors could easily count pulses. Nowadays most of the ones left have a broken stop-seconds complication, in which case they "sweep" like a normal Rolex. Verislim and Veriflat Wellington If you see something else on a dial (like Asprey, Astrua, Verga, Beyer, etc.) it's possible it could be a retailer co-branding rather than a model name. Thanks for reading! |
30 August 2020, 08:39 PM | #2 |
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Great post again cheers
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31 August 2020, 12:15 AM | #3 |
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31 August 2020, 12:56 AM | #4 |
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Awesome post! Thanks!
It's really fun to see how some of these models' characteristics trickled down to Tudor.
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18 October 2020, 12:40 AM | #5 |
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Hi,
a huge work, well done - doesn't get the deserved attention. Some more co-names: Viceroy Victory Douglas (unknown, but have a catalog picture) Sub-Aqua (not only Submarine or Aqua) Unicorn Greetings, Xeramic |
18 October 2020, 02:43 AM | #6 | |
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Quote:
Victory: Viceroy: Sub-Aqua: |
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18 October 2020, 03:33 AM | #7 |
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Here's a Rolex Unicorn (seen with Rolex Watch Co. as well as with Rolex only, 1920s):
b8c6b16c-32f6-467e-828e-8d97b7840810.jpg 52221a85-fe7e-4c7e-a5b8-744034cbfd25.jpg And the ad (about 1947) for the Douglas: 1947_compressed.jpg Best, Xeramic |
18 October 2020, 04:08 AM | #8 |
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Awesome stuff, thanks Xeramic!
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19 October 2020, 06:34 AM | #9 |
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You're welcome - thank goes to you for your effort on this topic :)
Greetings, Xeramic |
19 October 2020, 08:24 AM | #10 |
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Cool stuff. Thank you all for sharing.
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19 November 2020, 01:33 AM | #11 |
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My goodness, how could I possibly forget the world-famous Rite-Time:
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21 November 2020, 10:52 AM | #12 |
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Very cool. I have forgotten all about the short run pieces like the tru-beat.
My friend sold his Space Dweller 2 years ago. He took a hit beause he had the watch dial refinished by Rolex at the local rolex service centre... by Rolex at their suggestion ...in the 1990s. He has since misplaced the paperwork... and had to sell it on the basis the dial was refinished aftermarket. |
23 November 2020, 12:48 AM | #13 |
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25 November 2020, 05:08 AM | #14 |
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Wow... I had no idea there were so many discontinued names. Amazing! It kind of makes you wonder, 50, 60, 70 years or more from now will “Daytona” and “Submariner” and “Explorer” still be around?
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25 November 2020, 06:31 AM | #15 |
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Wow
Some real gems, many thanks for sharing
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14 December 2020, 10:02 AM | #16 |
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Found another one: Rolex Windsor!
Pics from an eBay auction. A bit an unusual piece, case marked as Windsor only and the movement as Rolex just on the dial side, but looks legit: |
14 December 2020, 11:34 AM | #17 |
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Nice, thanks for sharing! I'd be skeptical of that piece if it didn't include a special Rolex Windsor box. I'll be darned:
Edit: Although now that I look closer, does the text say "A Rolex from Windsor?" In that case maybe Windsor was a retailer. |
15 December 2020, 02:47 AM | #18 |
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No, it says "A Rolex product" (that's also what the seller states):
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15 December 2020, 10:13 AM | #19 |
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Interesting, well that settles it then. The fact that they had an entire marketing vision for this model ("Beauty, Efficiency, and Style") and its own box (similar to the Wellington) makes me surprised it's not a model anyone seems to know about!
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15 December 2020, 12:30 PM | #20 |
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Every discontinued Rolex model name
Maybe when George V changed the reigning UK monarch’s name from Saxe-Coburg and Gotha to Windsor, Hans was inspired. Of course that happened in 1917 and the Windsor seems 1930’s.
The cal. 59 inside it would mean for Canadian export? Seems the 15 & 17 jewel movements were all inside Canadian models. Sent from my iPhone using Tapatalk Pro
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18 December 2020, 05:11 AM | #21 | |
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Quote:
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15 February 2021, 08:58 AM | #22 |
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this is great
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19 April 2021, 06:06 AM | #23 |
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Oyster Perpetual Date (After 65+ years, discontinued as of April 2021):
Dual-Time (Discontinued as of April 2021): |
21 April 2021, 10:51 AM | #24 |
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This was an awesome read. Thank you so much for sharing.
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23 April 2021, 08:17 AM | #25 |
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Oyster perpetual explorer 39mm seems gone ?
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24 April 2021, 03:50 AM | #26 |
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9 June 2021, 12:36 AM | #27 |
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Forgot King-of-Wings:
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3 November 2021, 01:57 AM | #28 |
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Unusual Royalite (Corvet type face)
Hi
This watch belonged to my wife's grandfather circa WWII. I have trawled the internet in an effort to find a similar-looking Royalite. can anyone shed any light on the watch? Serial # 335891 Many Thanks |
16 November 2021, 03:34 PM | #29 |
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Stumbled across another one I'd never heard of before:
Dauphin |
18 November 2021, 12:24 AM | #30 |
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I'd heard of a Tudor Bristol but I guess a Rolex Bristol existed in the Canadian market:
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