AP site updates...

[GS93108]

Last week AP moved a 1/3 of their current line to the legacy section. Today they've updated their site by including the model references on each model's profile picture. Trivial updates or 'house-keeping' in time for 2022 releases? Fun times.

I'm seeing AP next week and will ask about the speculation that we'll see new releases on 1/1, far earlier than I had anticipated. I'm sure I won't get a straight answer as AP London are incredibly discrete but it can't hurt to ask.

[chiscott_29]

I also noticed on the pages for the new Offshores/Divers with quick-change straps, you can see the watch on the different straps they have available. I am not certain this is brand new with these latest updates, but it’s the first time I noticed it and it’s very welcome functionality!


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[jnewman311]

Interesting that next to the watches when you click the i it says “ Non-binding recommended public price in the USA (taxes excluded). Authorised retail dealers are free to set the resale price for their customers.”

[texasmade]

Originally Posted by jnewman311

Interesting that next to the watches when you click the i it says “ Non-binding recommended public price in the USA (taxes excluded). Authorised retail dealers are free to set the resale price for their customers.”

Well it's not like there are a lot of "Authorised retail dealers" left in the US since AP is moving to a boutique only model.

[l_chissle]

Originally Posted by GS93108

Last week AP moved a 1/3 of their current line to the legacy section. Today they've updated their site by including the model references on each model's profile picture. Trivial updates or 'house-keeping' in time for 2022 releases? Fun times.

I'm seeing AP next week and will ask about the speculation that we'll see new releases on 1/1, far earlier than I had anticipated. I'm sure I won't get a straight answer as AP London are incredibly discrete but it can't hurt to ask.

Curious, how do you get to the legacy section?

[GS93108]

Originally Posted by LPC6

Curious, how do you get to the legacy section?

View all watches, then on the right hand side there is a drop down box where you can choose from 'Current Collection', 'Legacy Watches' or 'Special Edition'.

[l_chissle]

Originally Posted by GS93108

View all watches, then on the right hand side there is a drop down box where you can choose from 'Current Collection', 'Legacy Watches' or 'Special Edition'.

That's awesome, so many "new to me" old watches to look at!

[Token74]

Good spot Gary. On the ball as ever


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[GS93108]

Originally Posted by Token74

Good spot Gary. On the ball as ever


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Cheers Vince, but I've been a bit delinquent by not playing on here for a while :)

[Token74]

Originally Posted by GS93108

Cheers Vince, but I've been a bit delinquent by not playing on here for a while :)

I’m guilty of the same! Been crazy busy with work so watches have had to take a back seat. With Christmas coming, time to address the balance!


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[Vince_76]

I don’t see the pricing for any of the pieces. There’s just a large blank space at the top of the watch’s page (the “I” button mentioning MSRP is still there).

[Xerxes77]

I think the AP Boutique will start to sell us watches directly with grey market price….
Great move…..

[VogelPhoenix]

Originally Posted by Vince_76

I don’t see the pricing for any of the pieces. There’s just a large blank space at the top of the watch’s page (the “I” button mentioning MSRP is still there).

Pricing is there (just now, in the US); time to clear your browser cache/cookies.

[Burlington]

Will be interesting what they come out with for 2022

Hoping for some more live stream releases with FHB too.

[Vince_76]

Originally Posted by VogelPhoenix

Pricing is there (just now, in the US); time to clear your browser cache/cookies.

Thank you

[ajw99]

Nice site enhancements...

[edslee327]

pricing is there but i think the “ Non-binding recommended public price in the USA (taxes excluded). Authorised retail dealers are free to set the resale price for their customers.” is in the info button right of the price when u hover over the "i" symbol. might've been there a while or maybe it's new? not sure... if it's true, and boutiques do start charging "over retail" for their watches, it'll be interesting to see how this plays out, and if other hot brands will follow...

[Xerxes77]

Originally Posted by edslee327

pricing is there but i think the “ Non-binding recommended public price in the USA (taxes excluded). Authorised retail dealers are free to set the resale price for their customers.” is in the info button right of the price when u hover over the "i" symbol. might've been there a while or maybe it's new? not sure... if it's true, and boutiques do start charging "over retail" for their watches, it'll be interesting to see how this plays out, and if other hot brands will follow...

If this paragraph it’s to be understanding properly that means that from now will not see grey market for AP…. AP Boutique or AD will be grey market directly……
This will be insane for AP but will be a new strategy maybe in the next future follow by Rolex and Patek…… and maybe will be the end of this craziness…..

[VogelPhoenix]

Originally Posted by Xerxes77

If this paragraph it’s to be understanding properly that means that from now will not see grey matket for AP…. AP Boutique or AD will be grey market directly……
This will be insane for AP but will be a new strategy maybe in the next future follow by Rolex and Patek…… and maybe will be the end of this craziness…..

It's just spelling out what "MSRP" means. A bit early to panic.

[GS93108]

Originally Posted by Xerxes77

If this paragraph it’s to be understanding properly that means that from now will not see grey matket for AP…. AP Boutique or AD will be grey market directly……
This will be insane for AP but will be a new strategy maybe in the next future follow by Rolex and Patek…… and maybe will be the end of this craziness…..

I believe that the wording differentiates between AP themselves and independent authorised dealers. Thus if there is an MSRP on the site then that is the price from AP directly via an AP House or Boutique. I believe the caveat statement relates to non AP owned authorised dealers only - which AP are phasing out anyway.

Summary:

AP House / AP Boutique = AP MSRP as displayed on the AP site
AP Boutique as Joint Venture = Presumably as above
Independent AD = Price at the AD's discretion whilst they still exist

p.s.

I've not heard of a single example of anyone paying anything other than the price on AP's site, me included. Also, I have a watch for my wife coming in Feb and AP hasn't mentioned anything about the pricing for it, which in the context of the conversations I've had with them about it, I would have expected.

p.p.s.

Has there been any gossip of any price increases? It's a perfect time for AP to bump their own prices up, I've not heard any rumours but I've not been playing on here recently.

[chiscott_29]

Originally Posted by GS93108

p.p.s.

Has there been any gossip of any price increases? It's a perfect time for AP to bump their own prices up, I've not heard any rumours but I've not been playing on here recently.

I have not heard anything about price increases. I’ve heard in advance about most of the others over the past couple of years. However, I agree the time is “ripe” for it if they are going to.

At this point I’m more interested to hear if there are going to be some immediate January new releases.


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[GS93108]

My wife and I had lunch with AP London and spent several hours with them this afternoon. As always they are perfect masters of discretion and so I learned very little. However, my feeling based on our conversation is that 2022 will be a full year of birthday celebrations and not just focused on the jumbo or indeed the specific April bday of the jumbo.

I have great expectations and hopes that we'll see new releases sooner rather than later and continuing throughout the year.

[macrowatch]

Removed.

[VogelPhoenix]

Originally Posted by GS93108

My wife and I had lunch with AP London and spent several hours with them this afternoon. As always they are perfect masters of discretion and so I learned very little. However, my feeling based on our conversation is that 2022 will be a full year of birthday celebrations and not just focused on the jumbo or indeed the specific April bday of the jumbo.

I have great expectations and hopes that we'll see new releases sooner rather than later and continuing throughout the year.

I only got a sparkling water at the boutique But the sense of the conversation was similar: lots of exciting releases expected for next year, without revealing specifics.

[GS93108]

Originally Posted by VogelPhoenix

I only got a sparkling water at the boutique But the sense of the conversation was similar: lots of exciting releases expected for next year, without revealing specifics.

AP London is in full holiday mode. All the furniture has been changed - to any locals, AP House is not the same as the last time you saw it! My wife wants one of their new chairs... a sideline for AP to fill the gap between supplying watches?!

I also just read this article which adds very little to my original comment, but does indeed somewhat corroborate my thoughts:

https://www.watchonista.com/articles...udemars-piguet

[CoveWatch]

Prices seem to be back for me this morning.