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KFP55 · 22 May 2019, 01:07 AM

Does anyone know the relative time to manufacture a ceramic bezel vs an aluminum bezel? Given most of the "hot" SS models have ceramic bezels, I was wondering if this longer production time (including failure rate) might be the culprit in supply shortages? I've heard it takes 40+ hours per bezel (no idea if this is correct..) - so compared to the prior mass produced aluminum bezels, that could be a major driver in slowing supply. If that's the case, how quickly are these production times dropping as they streamline the process? Curious if anyone has insights here?

Tha Baron · 22 May 2019, 01:10 AM

Demand is through the roof. Rolex not ramping production to meet the current demand. They are making highest revenue ever and their ADs making more money than ever. The bulk of what they doesn’t have ceramic bezels.

oldman2005 · 22 May 2019, 01:17 AM

Rolex marketing shifts from low profit SS sport watch to higher profit DJ/TT/PM, simple is that. It started 2 almost 2 years ago. Ceramic bezel is nothing new, most of other brands have ceramic bezels. Rolex started the GMT LN with ceramic bezel around 10 years ago, they should master the production process now.

22 May 2019, 01:07 AM	#1
KFP55 "TRF" Member Join Date: Feb 2019 Location: Needham, MA Posts: 173	Ceramic bezels driving SS shortages? Does anyone know the relative time to manufacture a ceramic bezel vs an aluminum bezel? Given most of the "hot" SS models have ceramic bezels, I was wondering if this longer production time (including failure rate) might be the culprit in supply shortages? I've heard it takes 40+ hours per bezel (no idea if this is correct..) - so compared to the prior mass produced aluminum bezels, that could be a major driver in slowing supply. If that's the case, how quickly are these production times dropping as they streamline the process? Curious if anyone has insights here? __________________ 116710 LN l 16710 Pepsi l 216570 Polar

22 May 2019, 01:10 AM	#2
Tha Baron "TRF" Member Join Date: Feb 2014 Location: Middle West Posts: 1,076	Demand is through the roof. Rolex not ramping production to meet the current demand. They are making highest revenue ever and their ADs making more money than ever. The bulk of what they doesn’t have ceramic bezels.

22 May 2019, 01:17 AM	#3
oldman2005 "TRF" Member Join Date: Dec 2006 Location: norcal Posts: 3,031	Rolex marketing shifts from low profit SS sport watch to higher profit DJ/TT/PM, simple is that. It started 2 almost 2 years ago. Ceramic bezel is nothing new, most of other brands have ceramic bezels. Rolex started the GMT LN with ceramic bezel around 10 years ago, they should master the production process now.

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