PP Cubitus ad in this month’s Fortune.

[Mahatma]

[WatchYoSelf]

That’s a home run.

[Vince_76]

Eh. Wonder if it’ll be convertible to a bracelet.

[EL Diablo]

I'm digging it.

[Pfang56]

Originally Posted by Mahatma

Not a fan. They took a Nautilus and made it a square.
Gerald Genta must be turning in his grave!

Hoping the ad is not real!




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[ndirish2001]

A watch displaying the day, big date, moonphase, and small seconds. That must have a new movement, right?

[Ichiran]

Looks fake (AI generated) to me. The slogan is off too.

[bioyuki]

Square Nautilus meets Lange big date. Not a fan.

And if this is an actual leak, someone in the publishing field is losing their job lol. But given the strange typography, basic URL, and the fact that Patek haven’t used the Generations campaign like this in a while, I think this might be an elaborate photoshop job.

[Mahatma]

Very elaborate, they even bought an ad in Fortune magazine!!

[bob101]

Yikes hoping that’s not real. Like the 5712 been squeezed in an odd case.

[norcalgt3]

Originally Posted by Mahatma

People will dig it because it looks too much like a nautilus even with the dial.

Fake to me. Incredibly fake as it copies the winged sides of the nautilus too. If not, it is incredibly incredibly lazy.

[dchang81]

This line was supposed to be the first model done by thierrys kids....?

[norcalgt3]

only 5 days left. I'll wait till then.

[smallcollector]

Lazy if true

[ChetBaker]

If this is true, which I hope it isn’t, Nautilus at RRP soon.

[WatchEater666]

Fugly. Same category as the aquanaut.

[Divingdeep87]

Originally Posted by ChetBaker

If this is true, which I hope it isn’t, Nautilus at RRP soon.

Yeah……..No.

[ChetBaker]

Originally Posted by Divingdeep87

Yeah……..No.

Well let’s see. It will certainly not help the Nautilus having this new cool thing with very similar looks and functionality.

[subtona]

Terrible.

[ts3]

Originally Posted by ChetBaker

Well let’s see. It will certainly not help the Nautilus having this new cool thing with very similar looks and functionality.

We shall see. If people start to like this one the Nautilus may start looking too soft and a little more dated than before. If they don't the Nautilus will look better than ever.

To me this one is to the strap Nautilus what the ROO has been to the RO, a brutalist and inelegant derivative. Problem is I never liked the strap Nautilus in the first place. Also love the Nautilus for its soft and elegant design which the Cubitus does away with.

[Seo]

Hope it takes some demand away from the 5330, still waiting on one.

[exp90]

Originally Posted by norcalgt3

Fake to me. Incredibly fake as it copies the winged sides of the nautilus too. If not, it is incredibly incredibly lazy.

That came to my mind too

[cascavel]

Cartier Santos knock off. Shouldn't take demand away from any current production sport Patek, it will only hog production facilities.

[Yobrooks]

Hard to tell, real or AI. Could be really interesting in the metal. I'm holding out hope for a big winner.

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[HMHM]

I actually quite like the watch. Now all it depends on the clasp of the watch. If it has the same butterfly mechanism like the Aquanaut and Nautilus, I am sold!
I still doubt the authenticity of the ad, mainly the wrong Patek tagline below. The phrase " You merely look after it for the next generation" is Patek's signature phrase. To change it would be high unusual....

[PT_91]

Originally Posted by HMHM

I actually quite like the watch. Now all it depends on the clasp of the watch. If it has the same butterfly mechanism like the Aquanaut and Nautilus, I am sold!
I still doubt the authenticity of the ad, mainly the wrong Patek tagline below. The phrase " You merely look after it for the next generation" is Patek's signature phrase. To change it would be high unusual....

There have been previous ads using the "take care of" version.

[ap1]

This is real

[Verticalforce]

Originally Posted by PT_91

There have been previous ads using the "take care of" version.

https://www.youtube.com/watch?v=Nt3ygiIl9Go

Yes! All the way from even 6 years ago

[ndirish2001]

It’s real. I just downloaded the latest issue of Fortune through Apple News and saw it myself.

[Rollieo]

Pretty hilarious that Patek can be absolutely so secretive about this launch with zero information, to having this marketed in a magazine and have it leaked ahead of their private event.

As far as the design goes, it’s not resonating with me immediately, but the Nautilius didn’t for me, and most Aquanauts don’t (I love the 5164 but not a fan of the 5167). I don’t see why this piece won’t get a ton of traction though, look how popular the Cartier Santos is.