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MoosicPa · 30 September 2021, 11:00 AM

Is it just me or does Breitling seem to be flooding the market with new releases this year? The Top Time; Datora; duograph; super chronomat collection; endurance Ironman; superocean pastel collection; the top time corvette/cobra/mustang collection; and now the American Airlines Navitimer.

Not sure what their marketing strategy is.

Wkdsid · 30 September 2021, 12:16 PM

Probably the late push to boost revenue before selling the company to another buyer (which was rumored in the press)

Overall they’ve done very well the past 4 years. Mostly successful releases. The AA navitimer is cheesy, but the rest on that list are cool

Ravager135 · 1 October 2021, 10:34 PM

A lot of brands that aren't Rolex, but are priced similarly, have moved to this strategy to keep buyers engaged. IWC, Panerai, Omega all have released watches outside their annual showing. I think part of the reason we have seen more from Breitling lately is due to the fact that they are in the middle of a renaissance and are shifting their lineup to lean more heavily on heritage designs.

Look at what we have seen over the past several years... The SuperOcean Heritage had has extreme success for the brand. Navitimers are fitted with B01 movements and transition back to contrasting dial/subdial layouts to indicate the difference. The wings logo is dropped in favor of the classic "B" on their heritage designs. Breitling ends its relationship with Bentley (which produced some of the most overpolished and oversized designs). The Chronomat is completely redesigned in the same heritage "blueprint." Breitling introduces new models in the Premier line with the Duograph and Datora which are absolute stunners.

Look for Breitling to continue to cut some of the modern edge and lean more heavily on their hybrid modern/heritage designs. The fastest way to do this and change brand direction is to release new models and not wait a year to do so. I think the brand is firing on all cylinders. It's still far from perfect and there are releases which deserve fair criticism, but overall, from where the brand was 7-8 years ago; it's night and day.

rand8086 · 7 December 2021, 07:58 AM

Breitling always ended up being a hard pass for me due to size and/or thickness whenever I've tried them on in past years despite quite liking some of their designs otherwise, especially the navitmer. I've seen a lot to like in their new releases this past year, however, and am planning to give them another try sometime in the near future.

Archetype · 29 December 2021, 10:44 AM

Does anyone know (can send me a pm if here is not allowed) where can I find their new releases at great discounts? I am looking for the gold one as shown in the photo but not looking to purchase it brand new for anything less than 35% off retail. I haven't been able to find any good discounts at the usual places. I really love this design and its thickness is OK as I do like my watch to be on the large side and have some prominence.

jnelson3097 · 30 December 2021, 12:49 AM

Quote:

Originally Posted by Archetype

Does anyone know (can send me a pm if here is not allowed) where can I find their new releases at great discounts? I am looking for the gold one as shown in the photo but not looking to purchase it brand new for anything less than 35% off retail. I haven't been able to find any good discounts at the usual places. I really love this design and its thickness is OK as I do like my watch to be on the large side and have some prominence.

Good luck finding 35%. That’s basically dealer cost after you add in some of their expenses.

GoingPlaces · 30 December 2021, 12:51 AM

Quote:

Originally Posted by Archetype

Does anyone know (can send me a pm if here is not allowed) where can I find their new releases at great discounts? I am looking for the gold one as shown in the photo but not looking to purchase it brand new for anything less than 35% off retail. I haven't been able to find any good discounts at the usual places. I really love this design and its thickness is OK as I do like my watch to be on the large side and have some prominence.

How special, let us know when you find 35% off. That's close to AD cost.

Agree, nice looking watch.

Archetype · 30 December 2021, 04:39 AM

Breitling appears to me to be a close out brand or some dealers go out of business and dumb their left over stock on the grey market.

Montredo has the stainless steel version with the blue dial (AB1510171C1P1), brand new+papers+manufacturers warranty for 38% off MSRP so the gold one shouldn't be too far behind in the discount department. I have already enquired about it. I am seriously considering it if it comes with a nearly 40% discount. They informed me that all their stock is either straight from the manufacturer or from authorized dealers.

ks58 · 30 December 2021, 02:20 PM

Yea, they've come out with a ton of models and watches lately. Wonder what will be next.

Archetype · 30 December 2021, 03:20 PM

These new Breitling's at nearly 40% off have got to be a great value for money surely?

30 September 2021, 11:00 AM	#1
MoosicPa "TRF" Member Join Date: May 2010 Real Name: Don Location: Moosic PA Watch: King Midas & Subma Posts: 1,159	Breitling new models Is it just me or does Breitling seem to be flooding the market with new releases this year? The Top Time; Datora; duograph; super chronomat collection; endurance Ironman; superocean pastel collection; the top time corvette/cobra/mustang collection; and now the American Airlines Navitimer. Not sure what their marketing strategy is. __________________ NAWCC Member "Nothing is to too beautiful, nothing is too expensive" Ettore Bugatti.

30 September 2021, 12:16 PM	#2
Wkdsid "TRF" Member Join Date: Dec 2018 Location: Boston Posts: 16	Probably the late push to boost revenue before selling the company to another buyer (which was rumored in the press) Overall they’ve done very well the past 4 years. Mostly successful releases. The AA navitimer is cheesy, but the rest on that list are cool

1 October 2021, 10:34 PM	#3
Ravager135 "TRF" Member Join Date: Apr 2012 Location: New Jersey Posts: 4,217	A lot of brands that aren't Rolex, but are priced similarly, have moved to this strategy to keep buyers engaged. IWC, Panerai, Omega all have released watches outside their annual showing. I think part of the reason we have seen more from Breitling lately is due to the fact that they are in the middle of a renaissance and are shifting their lineup to lean more heavily on heritage designs. Look at what we have seen over the past several years... The SuperOcean Heritage had has extreme success for the brand. Navitimers are fitted with B01 movements and transition back to contrasting dial/subdial layouts to indicate the difference. The wings logo is dropped in favor of the classic "B" on their heritage designs. Breitling ends its relationship with Bentley (which produced some of the most overpolished and oversized designs). The Chronomat is completely redesigned in the same heritage "blueprint." Breitling introduces new models in the Premier line with the Duograph and Datora which are absolute stunners. Look for Breitling to continue to cut some of the modern edge and lean more heavily on their hybrid modern/heritage designs. The fastest way to do this and change brand direction is to release new models and not wait a year to do so. I think the brand is firing on all cylinders. It's still far from perfect and there are releases which deserve fair criticism, but overall, from where the brand was 7-8 years ago; it's night and day.

7 December 2021, 07:58 AM	#4
rand8086 "TRF" Member Join Date: Dec 2019 Location: los ángeles, ca Posts: 41	Breitling always ended up being a hard pass for me due to size and/or thickness whenever I've tried them on in past years despite quite liking some of their designs otherwise, especially the navitmer. I've seen a lot to like in their new releases this past year, however, and am planning to give them another try sometime in the near future.

30 December 2021, 04:39 AM	#8
Archetype "TRF" Member Join Date: Dec 2021 Location: London Posts: 19	Breitling appears to me to be a close out brand or some dealers go out of business and dumb their left over stock on the grey market. Montredo has the stainless steel version with the blue dial (AB1510171C1P1), brand new+papers+manufacturers warranty for 38% off MSRP so the gold one shouldn't be too far behind in the discount department. I have already enquired about it. I am seriously considering it if it comes with a nearly 40% discount. They informed me that all their stock is either straight from the manufacturer or from authorized dealers.

30 December 2021, 02:20 PM	#9
ks58 Banned Join Date: Apr 2021 Location: United States Posts: 1,533	Yea, they've come out with a ton of models and watches lately. Wonder what will be next.

30 December 2021, 03:20 PM	#10
Archetype "TRF" Member Join Date: Dec 2021 Location: London Posts: 19	These new Breitling's at nearly 40% off have got to be a great value for money surely?

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