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#1 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Logo dials
Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.
I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn! Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a separate thread about this. On with the pics: Middle Eastern Dials Saudi Arabia Saudi crest without signature ![]() Saudi crest with King Faisal signature ![]() Saudi crest with King Khalid signature ![]() Saudi crest with King Fahad signature ![]() Saudi Ministry of Defence ![]() Saudi paratrooper dial (not 100% sure about this one) ![]() Saudi Royal Naval Forces crest ![]() Royal Saudi Air Force ![]() Royal Saudi Air Defense ![]() Majid bin Abdulaziz Al Saud (Governor of Mecca) signature ![]() King Abdulaziz University ![]() King Khalid Military Academy ![]() Saudi Airlines ![]() SNAS (Saudi cargo airline) ![]() Dallah Avco (an aviation-services company) ![]() Samarec (later merged with Saudi Aramco) ![]() Jeddah Refinery ![]() Al-Bilad (Their "primary focus is to serve the growing requirements of IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also operate a hotel) ![]() Al-Ittihad Club (Soccer team in the Saudi Pro League) ![]() Saudi Fund for Development ![]() Oman Oman dial a.k.a. Khanjar Crest ![]() Omani Police ![]() Sultan Qaboos bin Said al Said signature ![]() UAE Hawk of Quraish (made for Mohammed bin Rashid Al Maktoum) ![]() Dubai Police ![]() Sheikh Zayed bin Sultan Al Nahyan portrait ![]() UAE Air Force ![]() UAE Armed Forces ![]() UAE General Command of Civil Defense (Police) ![]() Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately") ![]() General Sheikh Mohammed Bin Zayed Al Nahyan signature ![]() Sheikh Mubarak Bin Mohammed Al Nahyan signature ![]() Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature (possibly aftermarket?) ![]() Sheikh Mohammed bin Rashid Al Maktoum signature ![]() DUBAL (Dubai Aluminium) ![]() Bahrain King of Bahrain ![]() Bahrain Defense Force ![]() BANOCO (Bahrain National Oil Company) ![]() Libya ADWOC (Arab Drilling & Workover Company, based in Tripoli) ![]() Libyan Army ![]() Muammar Gaddafi signature ![]() Kuwait Sheikh Abdullah Al-Jaber signature ![]() Kuwait Army ![]() Qatar State of Qatar ![]() Syria Hafiz Al-Hassad signature (President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad") ![]() Origin-unknown dials with Arabic script SAMAD (Based on the wheat maybe it's an agricultural company?) ![]() Unknown bird (If anyone can read this dial that'd be great!) ![]() National/Military/Police dials (Non-Middle Eastern) Pakistan - 50 Years of Independence ![]() Nigerian Coat of Arms ![]() Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are several cloisonne enamel dials that deserve equal attention, but oh well) ![]() Panama Canal ![]() Italian State Police Diving Unit (Polizia di Stato Sommozzatori) ![]() United States Air Force Thunderbirds (The Thunderbirds are "the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird") ![]() Company/Organization Dials Charity/Club/Membership Organization Dials 100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston") ![]() American Medical Association ![]() Ducks Unlimited ![]() Freemasons ![]() Optimist International ![]() Phoenix Country Club ![]() Oil Company Dials (Non-Middle Eastern) Brown Oil Tools Inc. (Houston, Texas) ![]() Circle Bar Drilling Company ![]() Gulf Oil Drilling ![]() Halliburton ![]() Pool Intairdril ![]() Sweetwater Drilling Co. ![]() Tenneco (formerly the Tennessee Gas Transmission Company) ![]() Unidentified Oil Rig logo ![]() Corporate Dials (Non-Middle Eastern, Non-Oil) American Heritage International ![]() Anheuser-Busch ![]() Arkansas Best ![]() Busch Bavarian Beer ![]() Caesar ![]() Chevrolet ![]() Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket) ![]() Coca-Cola ![]() Comex ![]() Diamond Alkali ![]() Domino's Pizza (Click here for a breakdown of variants of this dial) ![]() Dow Corning Wright ![]() Global Insurance ![]() Gramco ![]() Hallmark ![]() Honda ![]() Leland E. Green ![]() McNeil Akron ![]() Nalco (Illinois chemical company) ![]() Pan Am Airlines ![]() Pearl Lager Beer ![]() RMS Queen Mary (Circa 1930's, possibly the earliest graphic/logo dial on a Rolex) ![]() Ridgway's ![]() Texas Instruments ![]() United Guaranty ![]() Winn-Dixie (Safety award dials exist for both maintenance and driving) ![]() Woods Industries ![]() Wyatt USI ![]() Team/Event Dials Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl") ![]() Cotton Bowl (The Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976) ![]() Detroit Red Wings ![]() Greater Greensboro Golf Tournament ![]() Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973) ![]() Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for) ![]() St. Louis Cardinals (Commemorating their 2006 World Series win) ![]() University of Houston (Given to a coach according to watchesandart.com) ![]() Misc. Unidentified Unknown "MC" logo ![]() Unknown "P" candle logo 30-year award ![]() Unknown planet logo 10-year award ![]() Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that) ![]() If anyone can identify any of the blurry logos below, that'd be amazing: ![]() And zoomed in: ![]() Thanks for reading! ![]() |
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#2 |
"TRF" Member
Join Date: Sep 2013
Location: UK
Posts: 21
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Absolutely stunning catalogue of images.
Thank you for sharing. Sent from my SM-G965F using Tapatalk |
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#3 |
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Join Date: Jul 2016
Real Name: Thomas
Location: Germany
Watch: yes of course
Posts: 1,889
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Great post ... amazing pics
![]() ![]() ![]() thanks for sharing
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#4 |
TechXpert
Join Date: May 2012
Location: Earth
Posts: 23,564
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Awesome post!! Thanks for all the research and effort you put into this
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#5 |
"TRF" Member
Join Date: Oct 2018
Real Name: Michael
Location: Seattle
Posts: 56
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This is really cool! Seeing how logos were used on different dials if fascinating.
Thanks for the hard work and for sharing. |
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#6 | |||
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
Location: Boston, MA
Watch: 1530
Posts: 3,792
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Quote:
Quote:
Quote:
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#7 |
TRF Moderator & 2024 SUBMARINER Patron
Join Date: Jul 2013
Real Name: Adam
Location: Far East
Watch: SEIKO TUNA
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Stuck.
Cheers Rob ![]()
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#8 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Watch: 1530
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#9 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Watch: 1530
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Thanks to JAF01 for pointing out that this is one a Halliburton Oilfield Services logo:
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#10 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
Location: Boston, MA
Watch: 1530
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Just stumbled across these portrait dials from 1975:
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#11 |
"TRF" Member
Join Date: Mar 2017
Location: IL
Posts: 187
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Thanks so much for posting this! I too am obsessed with corporate dials on Rolexes. They're so hard to come by !
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#12 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Watch: 1530
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Another unknown Middle Eastern dial:
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#13 |
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Join Date: Dec 2018
Location: Oklahoma
Posts: 3
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Unknown MC logo is McCalls printing in Dayton, OH.
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#14 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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#15 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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18238 with "Head of State, Commander-in-Chief of the Armed Forces of Nigeria" written around a Nigerian coat of arms logo:
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#16 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Mystery solved on one of the blurry unknown logos. This is a "Lord Calvert" 5500:
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#17 |
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Join Date: Dec 2018
Location: Oklahoma
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Any idea what the model of the MC watch is? I inherited the same watch from my wife's grandfather who received it as a retirement/service gift from McCall's in 1972. It was his prized possession and I'd love to know more about the watch itself. Not sure where to start.
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#18 | |
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Join Date: Apr 2015
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Quote:
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#19 |
"TRF" Member
Join Date: Nov 2017
Location: GVA
Watch: Rolex 16710
Posts: 1,629
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Great job !!
Thanks a lot for all these pics and information !! I was looking for this kind of stuff for too long... Envoyé de mon iPhone en utilisant Tapatalk |
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#20 |
"TRF" Member
Join Date: Jan 2011
Real Name: David
Location: australia
Posts: 20,186
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nice work
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#21 |
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Join Date: Dec 2015
Real Name: Sean
Location: NY
Watch: 5 Digit
Posts: 2,840
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Glad I popped into this sub-forum and saw this. Great post and thanks for all the effort you put in!
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#22 |
"TRF" Member
Join Date: Jul 2015
Real Name: Stratos
Location: Thessaloniki, GR
Watch: 114060
Posts: 223
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Rolex Explorer ref. 14270
150 units, circa 2007 ![]() ![]() |
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#23 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
Location: Boston, MA
Watch: 1530
Posts: 3,792
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Nice find, Stratos! Also came across this AC Milan Datejust:
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#24 |
2024 Pledge Member
Join Date: May 2011
Real Name: George
Location: Alabama
Watch: GMTsSubLVEx2SDDayt
Posts: 4,510
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Great post, thanks for sharing!
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#25 |
Banned
Join Date: Feb 2019
Location: N Europe
Posts: 20
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I have seen quite a few of these in the Middle East. Always assumed it was aftermarket dials. Thanks for the enlightenment!
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#26 |
"TRF" Member
Join Date: Jun 2018
Real Name: Jim
Location: LA
Watch: BLNR
Posts: 492
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Really cool, thanks for the post
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#27 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
Location: Boston, MA
Watch: 1530
Posts: 3,792
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Another oil company.
Deepwell Services of Mississippi (USA): ![]() |
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#28 |
"TRF" Member
Join Date: Jul 2011
Real Name: Rob
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Watch: 1530
Posts: 3,792
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Kuwaiti Coat of Arms on a 1665:
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#29 |
"TRF" Member
Join Date: Aug 2016
Location: san Francisco
Posts: 11
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[QUOTE=powerfunk;9158684]Another unknown Middle Eastern dial:
[Quote] This just says "Rolex Date Just" in Arabic. They phonetically spelled it out so when you say it in Arabic it sounds like English . Sent from my Pixel 2 XL using Tapatalk |
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#30 |
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Join Date: Aug 2016
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Posts: 11
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