Attn Rolex: Please Help ADs Out With Video Displays

[enjoythemusic]

i believe Middle East stores has them... Was just at Mayors and their 'empty' two front windows, half the overall mall store's mall-facing display cases, could really use video displays like Breitling, Omega, and others do within the store. Only need one 24" per window (two total).

Am 100% cool with exhibition pieces.

Yes we know the market is....

Yet to see their mall-facing front windows nearly barren, when this is prime retail space that can be seen when walking by, no matter if the store is open or closed. Pretty please, consider ~24" displays running videos from a memory card of your support for human endeavors, alternating with well-produced videos about Rolex timepieces. These displays can help educate passers-by about the many excellent things that make Rolex the highly-respected company they have earned decade after decade.

i truly felt for the AD as empty mall-facing windows could be employed to educate and inform clients about.... Please help ADs. Thank you.

NOTE TO EVERYONE: Pretty please, with sugar on top and a cherry, pleeeeeease, let's keep this thread POSITIVE with constructive ideas about what can be done during these times given the current circumstances.

[EndlessEight]

I think Rolex should sell watches for 2 week intervals.

Everyone on the waitlist will get a chance to "own" the watch over the course of the year.


lol

[Calatrava r]

Hard to be positive about empty cases everywhere. Hopefully, the market will balance with most serious buyers who wear their watches can obtain their grails.

[Nanasaka90]

I completely agree, educating customers about the watches, their movements etc. would be a great way to pass the time.

The empty displays sometimes make the AD’s look like they’re going out of business or something…


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[Feb_29]

I think ADs should put they safes on display with the doors open.

[enjoythemusic]

Originally Posted by Nanasaka90

I completely agree, educating customers about the watches, their movements etc. would be a great way to pass the time.

The empty displays sometimes make the AD’s look like they’re going out of business or something…

Good points! Especially passing time at the mall (when your life partner does their 'mall stuff' and you're in 'purgatory' until they're done shopping). Back in the day, i'd see 'husband purgatory' in front of the electronics store's Big Screen TV front window display. Rolex already has the videos produced, etc. Call it a $400 investment per window display, and send updated files every month to update the videos. ROI would be far better than display emptiness (a missed opportunity for Rolex, the efforts they support, the people they sponsor, and yes their trusted retailers too).

Being moveable displays, they're good for many things. Large vertical touchscreen inside store for an interactive experience. As for the smaller 24" screens, you could join multiple together and really create one big screen, as it then turns into two separates visually, or even four 'separate' that eventually reunites to 'one' big one. There's quite a bit that can be done with in-store video. Collect emails, contact info, answer common questions (if sales associates are busy)... and so much more! jmho

[thenewrick]

I think each store should have an exhibition model for each steel models so people can get an idea of fitment and size. That would be enough to have a decent display case and some interesting things to try on. Figure you just add and remove 2-3 exhibition pieces each year and AD's exchange them back to Rolex for the new ones.

It's like those display only TV's in stores. I don't have any Grey's near me, nor AD's. To be able to visit the AD and try on each professional series and classic series would be great.

I tried on a Pepsi recently and didn't like it at all. The red color looked really bad in person to me. I tried on a 36mm Daydate and it felt a little small for me as well. Both of which I'd have considered before trying them on.

[joejet]

Brightsign is a popular video player in shops remote uploads scheduled playtimes and you can sync mutable units( great for larger stores) + photos and text support. It can even be interactive and supports subtitles for different language support if needed.

Shop display screens can even be transparent so real watches can be used in the image.

https://youtu.be/rNwk_rxg7Gw

A professional screen (nec industrial to run 24/7 + a bright sign) will be 3-4k though maybe more if you go large!

[Thanos]

I think Rolex is becoming a joke...but hey.....that's what Rolex wants.....

[Andad]

Yes , that would be a good way to increase the sales of Rolex watches.

If that is the aim?

But let me know why you would want to do this?

[Chewbacca]

I still think terrariums are a better use of empty display cases.

[enjoythemusic]

Originally Posted by Thanos

I think Rolex is becoming a joke...but hey.....that's what Rolex wants.....

I disagree.

Perhaps they're a large organization with various contracts already in play. If they were a scrappy small upstart it's easy to 'pivot fast'. So whatever 'solution' they choose, it needs an ability to 'pivot' as market forces ebb and flow. This really is only a recent situation as they're over 100 years old. It never, ever, no way ever, been this crazy... ever.

We do need to remember things could change quite fast.

[enjoythemusic]

Originally Posted by Chewbacca

I still think terrariums are a better use of empty display cases.

We need a Photoshop mockup

[Chewbacca]

Originally Posted by enjoythemusic

We need a Photoshop mockup

It’s beer o’clock.

[shaunylw]

Better waitlists is the key. Hey we have 26 people in front of you for a Daytona, it’s going to be 6 years…great! For most people, they would take it knowing at some point, they are getting what they want. The display models are great, but more of a pain in the rear for ADs. They know the majority of people trying those watches on will never get what they want.

I remember a year ago needing a new set of irons to be built. I was told 16-18 weeks. After a few phone calls to folks i know, they arrived in 2 weeks. I leap frogged hundreds of people I’m sure. That’s what’s happening at the ADs. They might have a list, but it’s interest only and as soon as they start dishing out watches to their high spenders, friends , friends of friends, it’s over.

We hear stories of guys waiting years for a submariner. While a real list wouldn’t solve all issues, i think it would bring more first time Rolex customers into the fold which is good.

Its not great if everyone gets what they want immediately, then the brand has no value. But their is certainly a better solution than what’s going on today. I would also start replacing ADs with boutiques as quickly as possible. It’s a long term play but offers Rolex the easiest way to determine who’s getting their watches. Some really great ADs will lose out, but Rolex would gain full control, or at least more control than they currently have.


Also, I’m sitting in a bath. Thus, the long post .

[Danny83]

Congrats

[WatchesNBlondes]

I like the idea of using video screens and technology to make the Rolex experience more interactive, fun to watch, etc.

[DCheeta]

How about big screens showing the actual waiting lists so people can check their position when they walk by the store.

[BNA/LION]

I'll RENT my watches and charge the AD for every wrist it goes on!

[Rori]

Aren’t Rolex boutiques’ windows now filled with exhibition models? I read here on the forum that it’s the trend lately.
My Rolex boutique has alway have actually models on display, almost all SS models too.
I love their videos by the way. Exquisitely done.


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[T.Mas]

Originally Posted by Chewbacca

It’s beer o’clock.

I’m with Chewie on this.

[rambo99]

why blame rolex only? PP, AP boutiques also have nothing to see in their display cases.

[enjoythemusic]

Originally Posted by rambo99

why blame rolex only? PP, AP boutiques also have nothing to see in their display cases.

No 'blame' at all (it's weak politicians and central banks to blame for this mess), am simply hoping to provide a bit of customer opinion and trying ideas that may help. Other brands could use some help, sure, yet that's their 'problem' as they've fallen off the Holy Trinity list and can't 'pivot' properly either.