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Old 14 September 2024, 12:09 PM   #1
Paul C
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Rolex Is the Go-To Brand for First-Time Watch Buyers, New Data Shows

Chrono24 asked 2,100 people about purchasing their first luxury timepiece, and Rolex came out on top.
https://robbreport.com/style/watch-c...rs-1235856298/
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Old 14 September 2024, 12:13 PM   #2
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Makes sense - it's a numbers game.

Rolex represents the vast majority of luxe watches on Chrono24.


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Old 14 September 2024, 12:17 PM   #3
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I was going to honestly ask "HOW?!?!?" after reading just the title.

Compared to almost any other watch brand, Rolexes are notoriously difficult to obtain from dealers, especially for new watch buyers.

Makes a lot more sense it's chrono24 data.
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Old 14 September 2024, 12:27 PM   #4
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Rolex Is the Go-To Brand for First-Time Watch Buyers, New Data Shows

When someone asks me what my first watch was, I always say Rolex. I never mention all those Seikos, Citizens, and Bulovas I had before. But I guess they’re referring to “luxury” watches.

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Old 14 September 2024, 01:50 PM   #5
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The data could be skewed in another way, too. There are probably a lot of people who've never bought a luxury watch before because they truly don't care. However, with watches having recently been considered more of an "asset class" they are purchasing out of an interest in making an investment, not buying a watch. I doubt the survey is taking that into account.
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Old 14 September 2024, 10:58 PM   #6
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Interesting.
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Old 14 September 2024, 11:43 PM   #7
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The cynic in me says that maybe Chrono 24 is choking on Rolexes at the moment.
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Old 15 September 2024, 01:48 AM   #8
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Quote:
Originally Posted by Kevin of Larchmont View Post
The cynic in me says that maybe Chrono 24 is choking on Rolexes at the moment.
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Old 15 September 2024, 01:55 AM   #9
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Quote:
Originally Posted by Kevin of Larchmont View Post
The cynic in me says that maybe Chrono 24 is choking on Rolexes at the moment.
There are A LOT of Rolexs for sale on Chrono24 right now.
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