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Old 27 June 2024, 11:10 PM   #1
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FS: Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.

Heuer had a lengthy history as a private-label maker of watches for other companies, this piece being made for Sears. It doesn't have Sears written on the dial, instead, it features 'Tradition'. This was a brand that Heuer made specifically for Sears to sell. This particular piece also has to 'Stellaris' stamped above 6 o'clock which was a Sears in-house brand.

Brand: Tradition
Reference: 7723
Movement: Valjoux 7730 - Signed "SEARS, ROEBUCK, AND Co."
Case: Stainless steel
Size: 36mm
Year: 1960s
Strap: Leather
Box/papers: No
Location: Los Angeles
Price: $2,999 plus shipping

CONDITION & SERVICING
-The beautiful matte dial is in excellent condition.
-The unpolished case is in very good condition not showing any notable damage.
-Serial and reference numbers are both visible.
-Hands and markers are in good condition, both showing matching lume patina.
-Service history is unknown.
Attached Images
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File Type: jpg Untitled - 2024-06-26T185927.526.jpg (144.0 KB, 287 views)
File Type: jpg Untitled - 2024-06-26T190117.341.jpg (104.4 KB, 288 views)
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Old 30 June 2024, 01:14 AM   #2
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Old 3 July 2024, 01:24 AM   #3
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Old 6 July 2024, 12:59 AM   #4
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Old 8 July 2024, 12:36 AM   #5
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Old 12 July 2024, 01:13 AM   #6
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Old 16 July 2024, 03:48 AM   #7
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Old 18 July 2024, 04:36 AM   #8
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Old 21 July 2024, 01:29 AM   #9
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Old 23 July 2024, 12:29 AM   #10
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Old 25 July 2024, 02:58 AM   #11
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Old 27 July 2024, 12:06 PM   #12
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Old 30 July 2024, 10:19 AM   #13
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Old 18 August 2024, 09:07 AM   #14
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Old 21 August 2024, 08:15 PM   #15
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Old 18 September 2024, 05:49 AM   #16
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