TS's Take on the Cubitus Release

[enthusiast]

The original is in German, the link is the auto-translation by Google.

Here you go.

[Roger Lococco]

Hahahahahaha. I hope this is a bad translation. If not ...

"Haters are mostly people who have never had a Patek"

[Watchdoyouwant?]

If that is real, and if the translation is accurate, what a self-important tool!

The Dunning-Kruger effect is strong here.

[dauster]

Originally Posted by Roger Lococco

Hahahahahaha. I hope this is a bad translation. If not ...

"Haters are mostly people who have never had a Patek"

Nope I am German and it reads exactly the same for me :)

[Champagnepapi]

Here’s a photo that goes well with the interview:





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[enthusiast]

Originally Posted by Roger Lococco

Hahahahahaha. I hope this is a bad translation. If not ...

"Haters are mostly people who have never had a Patek"

The heading quotes TS.

He used the very English word "haters".

[Roger Lococco]

Originally Posted by enthusiast

The heading quotes TS.

He used the very English word "haters".

It comes across as both arrogant and insecure to me…


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[norcalgt3]

Own 8 pateks here and could get this from AD if I actually wanted it in short fashion I suspect. Dislike it. He can call me a hater all day long.

I thank him though. He's saved me money for the future.

I also appreciate the interviews questions with feedback we were all thinking even if the responses were less than desired. The journalist was certainly no patek apologist.

[enthusiast]

Here's the link to the original source.

[jgottsman11]

Originally Posted by norcalgt3

Own 8 pateks here and could get this from AD if I actually wanted it in short fashion I suspect. Dislike it. He can call me a hater all day long.

I thank him though. He's saved me money for the future.

Makes me appreciate my Aquanaut that much more. Cubitus being some sort of new sports line is likely going to be wishful thinking for Patek. It's like ChatGPT was asked to make a square nautilus and it spit out and image and Patek took the first draft and said "GENIUS!"

[nyc2la]

Originally Posted by Roger Lococco

Hahahahahaha. I hope this is a bad translation. If not ...

"Haters are mostly people who have never had a Patek"

It seems to me it’s exactly the opposite to what TS is quoted saying.

The haters are mostly people who have owned (and currently own) a Patek.

It is those who haven’t owned, but who have wanted to own, a Patek who seem to like it.

Go figure.

[norcalgt3]

Originally Posted by jgottsman11

Makes me appreciate my Aquanaut that much more. Cubitus being some sort of new sports line is likely going to be wishful thinking for Patek. It's like ChatGPT was asked to make a square nautilus and it spit out and image and Patek took the first draft and said "GENIUS!"

Should have called the line cubilus.

[Roger Lococco]

Originally Posted by norcalgt3

Should have called the line cubilus.

The women’s version will be released next year in 39mm and named the Incubus


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[Vasco]

Thank you for the link :)

[321Forever]

Generally, I like his interviews a lot. This one, too. I just don’t like the new model. I’m sure enough other people will.

[nyc2la]

From the article, “The man who trained and introduced me said to me as I left, "Good luck, Thierry, everything has already been done." He almost broke me with that statement, and I swore to myself that I would do anything to make the opposite true.” -TS


After reading this, I can only think of a kid getting goaded into doing something he shouldn’t do — TS is trying so hard (too hard?) to make his stamp on design.

[enjoythemusic]

Keep it double or triple sealed in your safe. That's your best bet.

[Giovannibravo]

Honestly I don’t think it is completely awful. I’m sure it will grow on us. I would have just liked it to be smaller. Rectangular watches wear bigger. On top of that the tend is moving towards smaller watches.

[codecow]

Meh.

[Vince_76]

Originally Posted by nyc2la

From the article, “The man who trained and introduced me said to me as I left, "Good luck, Thierry, everything has already been done." He almost broke me with that statement, and I swore to myself that I would do anything to make the opposite true.” -TS


After reading this, I can only think of a kid getting goaded into doing something he shouldn’t do — TS is trying so hard (too hard?) to make his stamp on design.

Best part is that he created a bastardized Nautilus, totally biting off of Genta’s design (nothing wrong with that) but for the worst.

Bracelet and case clash so much IMO

[JettyOne]

The platinum piece looks great. My only gripe is the date setting requires a tool to set.


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[RolexSimon]

I'm glad so may people don't like it. Means there are less people in front of me in the queue....!! I own a nautilus and aquanaut and really like it because it is so different and registered my interest for the green dial within the first few minutes of its announcement so I hope it will be less than several years......!! I heard they are going to "top load" production in the first year so that might help too.

[Calatrava r]

Originally Posted by enjoythemusic

Keep it double or triple sealed in your safe. That's your best bet.

Supposedly, we cannot buy them that way anymore.

[Calatrava r]

Truthfully, that watch does not look good on TS. There just isn't a lot of good flow from the case design.

[ts3]

Originally Posted by Calatrava r

Truthfully, that watch does not look good on TS. There just isn't a lot of good flow from the case design.

My first thought as well. Also looks quite large on him and he looks like he has pretty large wrists judging from his chubby hands.

[Calatrava r]

I hope TS is doing well. All my very best to him.

[Calatrava r]

Originally Posted by nyc2la

From the article, “The man who trained and introduced me said to me as I left, "Good luck, Thierry, everything has already been done." He almost broke me with that statement, and I swore to myself that I would do anything to make the opposite true.” -TS


After reading this, I can only think of a kid getting goaded into doing something he shouldn’t do — TS is trying so hard (too hard?) to make his stamp on design.

Also, from the interview:
I've been responsible for creation for a long time. I'm good at it without really having a clue, I never went to design school. But I grew up with the products and I have a strength in that. Why? I don't know, it's always been easy for me to have ideas and go into the details.

[helloworldies]

Originally Posted by Roger Lococco

The women’s version will be released next year in 39mm and named the Incubus


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Maybe Cubilingus?
Sorry!

[Champagnepapi]

After reading the interview and the details surrounding this release, I can’t help but feel that it’s more about Thierry Stern’s desire to create a “new line of connoisseur watches” under his own name, without putting in the full effort or R&D expected from Patek. He even mentioned that he personally led the design process, but the language and wording he used in the interview raise some questions in my mind:




Interestingly, Thierry emphasized that he doesn’t work with external designers because it never works—yet, history shows that his father, Mr. Philippe Stern, did just that. For example, Gerald Genta, a renowned freelance designer, is the one who actually designed the NAUTILUS, not Patek Philippe themselves. Genta collaborated with Patek, though he was never directly employed by the company.

When the Aquanaut was released in 1997, Philippe Stern was in charge, and while Thierry was part of the team, he wasn’t leading the project. So basically it’s not his own accomplishment, legacy or design.

It makes me wonder if Thierry isn’t entirely comfortable with the fact that the Nautilus wasn’t designed in-house. This new release feels like an attempt to replicate the success of the Nautilus, perhaps to shift credit away from Genta by mimicking key elements like the bracelet and dial pattern, while subtly claiming it as his own original design. Instead of an evolution, it feels more like an effort to redefine the past by forcing a design onto collectors under the guise of innovation (maybe a round movement in a square 45mm L2L is innovative?).

These are just my thoughts, but this doesn’t seem like a genuine progression for Patek. Rather, it comes across as an attempt to discredit Genta’s original design. Honestly, I believe that if Thierry could cancel the Nautilus line from Patek’s catalog completely—he would. But of course, that’s not possible and would severely hurt the brand. Instead, I suspect he will phase out the remaining stainless steel models, leaving the Nautilus available only in precious metals, as they’re more profitable. This would also help boost sales of his new own designed CUBITUS lineup (because, really, who would currently choose a Cubitus over a Nautilus if given the choice?).

Or maybe I’m just overthinking it… anyways I just wanted to share my thoughts - it’s late already, gotta get some coffee and head out to see if I can buy one or two. P.S. I LOVE THE CUBITUS NO CAP.




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[LJubel328]

Originally Posted by Calatrava r

Also, from the interview:
I've been responsible for creation for a long time. I'm good at it without really having a clue, I never went to design school. But I grew up with the products and I have a strength in that. Why? I don't know, it's always been easy for me to have ideas and go into the details.

This statement comes across as self-righteous and conceited. True leadership lies in recognizing the collective effort that goes into any creative process, and it’s important to acknowledge the team or people who have contributed along the way. By taking sole credit here, he diminishes the value of others’ contributions. A more balanced perspective would not only show humility but also reinforce the idea that great results are often the product of collaboration, rather than one person’s supposed innate talent.

This is peak nepobaby.


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