Tourbillion Chicago - Closed Down
 

I walk by daily on my way to work and noticed they are closed for good. No sale, just sending their stock to the other 6 locations. I'm curious, this store was opened in 2012, what is causing the lack of sales to close the store. Is it a sign of the overall watch market here in the US. Or, Is it just much harder to sell luxury time pieces in the Midwest, even on MI Ave?

Edit: I got my places wrong....

....I think you will find Joe Thompson's interview to Johann Rupert (WatchTime, Feb '17, page 106) quite interesting. (Unfortunately, I can not upload the document)

Tourbillon Wall Street closed too but a couple years ago. Got two Omega from them. Nice people. Always a bit sad when that happens.

I visited Tourbillon in SF a few years ago. I chatted with the manager for a bit. Very nice guy.

Tourbillion Houston closed a few months ago. Couldn't have happened to a better group of people or company. They were terrible, arrogant, uninformed, high priced.

I think these stores are closing because if near a Rolex boutique they lose Rolex. It's hard to sell enough of the other brands to stay in business.


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All great points and thanks for the feedback!

These are all owned by Swatch Group (and only carry their brands--none of which are doing well). They are tanking as a company and would only expect them to close their stores.

Attached pics straight from website. Not rocket science.