Rolex Forums - Rolex Forum

Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.

I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn!

Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a separate thread about this. On with the pics:

Middle Eastern Dials

Saudi Arabia

Saudi crest without signature
https://i.imgur.com/AwJnCRKh.png

Saudi crest with King Faisal signature
https://i.imgur.com/8YBvOzSh.jpg

Saudi crest with King Khalid signature
https://i.imgur.com/B2nqK0Jh.jpg

Saudi crest with King Fahad signature
https://i.imgur.com/UUwfUYbh.jpg

Saudi Ministry of Defence
https://i.imgur.com/sc21Lqih.png

Saudi paratrooper dial (not 100% sure about this one)
https://i.imgur.com/KL0e6E7.png

Saudi Royal Naval Forces crest
https://i.imgur.com/tqkIOFbh.jpg

Royal Saudi Air Force
https://i.imgur.com/L6DlITXh.png

Royal Saudi Air Defense
https://i.imgur.com/H5Q9lNwh.png

Majid bin Abdulaziz Al Saud (Governor of Mecca) signature
https://i.imgur.com/AWRPVmf.jpg

King Abdulaziz University
https://i.imgur.com/e8B505Fh.jpg

King Khalid Military Academy
https://i.imgur.com/nmmU0twh.jpg

Saudi Airlines
https://i.imgur.com/CGWlQg7h.png

SNAS (Saudi cargo airline)
https://i.imgur.com/rTUGjAnh.png

Dallah Avco (an aviation-services company)
https://i.imgur.com/qfETHtGh.jpg

Samarec (later merged with Saudi Aramco)
https://i.imgur.com/iFRENfOh.jpg

Jeddah Refinery
https://i.imgur.com/qxgILD4h.png

Al-Bilad (Their "primary focus is to serve the growing requirements of IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also operate a hotel)
https://i.imgur.com/rom1A3Nh.jpg

Al-Ittihad Club (Soccer team in the Saudi Pro League)
https://i.imgur.com/YxpBBF8h.png

Saudi Fund for Development
https://i.imgur.com/AiPyKTvh.png

Oman

Oman dial a.k.a. Khanjar Crest
https://i.imgur.com/4Uz2Webh.png

Omani Police
https://i.imgur.com/s1ew7kuh.png

Sultan Qaboos bin Said al Said signature
https://i.imgur.com/VBNj3RTh.png

UAE

Hawk of Quraish (made for Mohammed bin Rashid Al Maktoum)
https://i.imgur.com/jf1djhSh.jpg

Dubai Police
https://i.imgur.com/jEX3Jwmh.png

Sheikh Zayed bin Sultan Al Nahyan portrait
https://i.imgur.com/2PJajyIh.png

UAE Air Force
https://i.imgur.com/n7M2Gvjh.png

UAE Armed Forces
https://i.imgur.com/EvFAU0qh.png

UAE General Command of Civil Defense (Police)
https://i.imgur.com/RLGEbNnh.png

Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately")
https://i.imgur.com/ORkuBMyh.jpg

General Sheikh Mohammed Bin Zayed Al Nahyan signature
https://i.imgur.com/0s4ttgfh.png

Sheikh Mubarak Bin Mohammed Al Nahyan signature
https://i.imgur.com/bbHKlUrh.png

Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature (possibly aftermarket?)
https://i.imgur.com/4WUrlwRh.jpg

Sheikh Mohammed bin Rashid Al Maktoum signature
https://i.imgur.com/UfbqPfSh.jpg

DUBAL (Dubai Aluminium)
https://i.imgur.com/Z0IV837h.png

Bahrain

King of Bahrain
https://i.imgur.com/A39DCtnh.png

Bahrain Defense Force
https://i.imgur.com/YDlJIT4h.png

BANOCO (Bahrain National Oil Company)
https://i.imgur.com/lwDmdbdh.png

Libya

ADWOC (Arab Drilling & Workover Company, based in Tripoli)
https://i.imgur.com/fJGhFyqh.png

Libyan Army
https://i.imgur.com/QZXA6ndh.png

Muammar Gaddafi signature
https://i.imgur.com/hAAxTTlh.png

Kuwait

Sheikh Abdullah Al-Jaber signature
https://i.imgur.com/C9UGJz2h.png

Kuwait Army
https://i.imgur.com/G7Ovkk7h.png

Qatar

State of Qatar
https://i.imgur.com/YhbO0cth.png

Syria

Hafiz Al-Hassad signature (President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad")
https://i.imgur.com/OLmc4PCh.png

Origin-unknown dials with Arabic script
SAMAD (Based on the wheat maybe it's an agricultural company?)
https://i.imgur.com/qrSjnfd.png

Unknown bird (If anyone can read this dial that'd be great!)
https://i.imgur.com/EacAuAl.png

National/Military/Police dials (Non-Middle Eastern)

Pakistan - 50 Years of Independence
https://i.imgur.com/XKzCc3yh.png

Nigerian Coat of Arms
https://i.imgur.com/fmtrQhSh.jpg

Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are several cloisonne enamel dials that deserve equal attention, but oh well)
https://i.imgur.com/BwF2dC5h.png

Panama Canal
https://i.imgur.com/uRIvjX7h.png

Italian State Police Diving Unit (Polizia di Stato Sommozzatori)
https://i.imgur.com/YLz8ZIBh.png

United States Air Force Thunderbirds (The Thunderbirds are "the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird")
https://i.imgur.com/7Fq8oQph.jpg

Company/Organization Dials

Charity/Club/Membership Organization Dials

100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston")
https://i.imgur.com/fpp9xpfh.png

American Medical Association
https://i.imgur.com/4OQoomsh.png

Ducks Unlimited
https://i.imgur.com/vLmm0a1h.png

Freemasons
https://i.imgur.com/4PF121bh.png

Optimist International
https://i.imgur.com/Iuy0tvlh.png

Phoenix Country Club
https://i.imgur.com/Ao1oV5Ih.jpg

Oil Company Dials (Non-Middle Eastern)

Brown Oil Tools Inc. (Houston, Texas)
https://i.imgur.com/Fcn3vS9h.png

Circle Bar Drilling Company
https://i.imgur.com/CnryOjzh.jpg

Gulf Oil Drilling
https://i.imgur.com/p8iyPddh.png

Halliburton
https://i.imgur.com/ke2jtuqh.png

Pool Intairdril
https://i.imgur.com/es6CJw9.png

Sweetwater Drilling Co.
https://i.imgur.com/5MZvQ8Sh.png

Tenneco (formerly the Tennessee Gas Transmission Company)
https://i.imgur.com/ZWMjPP3h.jpg

Unidentified Oil Rig logo
https://i.imgur.com/s34570ph.png

Corporate Dials (Non-Middle Eastern, Non-Oil)

American Heritage International
https://i.imgur.com/ObMM5cwh.png

Anheuser-Busch
https://i.imgur.com/gF3lfTph.png

Arkansas Best
https://i.imgur.com/ofZ1mVZh.png

Busch Bavarian Beer
https://i.imgur.com/0aQYv0oh.jpg

Caesar
https://i.imgur.com/Ba3F62fh.png

Chevrolet
https://i.imgur.com/PEkJAiqh.png

Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket)
https://i.imgur.com/GqRxU1Ih.png

Coca-Cola
https://i.imgur.com/YByvyvUh.png

Comex
https://i.imgur.com/ct1gwibh.jpg

Diamond Alkali
https://i.imgur.com/kH3PdAah.jpg

Domino's Pizza (Click here for a breakdown of variants of this dial)
https://i.imgur.com/k8Mxe0ah.jpg

Dow Corning Wright
https://i.imgur.com/26pZE9Sh.png

Global Insurance
https://i.imgur.com/ZJ3bxl5h.png

Gramco
https://i.imgur.com/30t94n4.png

Hallmark
https://i.imgur.com/V925RDRh.png

Honda
https://i.imgur.com/iO4P9EOh.png

Leland E. Green
https://i.imgur.com/ffxs6CIh.jpg

McNeil Akron
https://i.imgur.com/NsxlngOh.jpg

Nalco (Illinois chemical company)
https://i.imgur.com/acB9J81h.png

Pan Am Airlines
https://i.imgur.com/l5UXsdch.jpg

Pearl Lager Beer
https://i.imgur.com/kPhsiPoh.jpg

RMS Queen Mary (Circa 1930's, possibly the earliest graphic/logo dial on a Rolex)
https://i.imgur.com/tZxb9YKh.jpg

Ridgway's
https://i.imgur.com/5CvXJnwh.png

Texas Instruments
https://i.imgur.com/jDSuyKwh.jpg

United Guaranty
https://i.imgur.com/E4tdkkoh.jpg

Winn-Dixie (Safety award dials exist for both maintenance and driving)
https://i.imgur.com/Ivzrxl0h.png

Woods Industries
https://i.imgur.com/HRUNpnDh.png

Wyatt USI
https://i.imgur.com/GoaRoGf.png

Team/Event Dials

Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl")
https://i.imgur.com/JtSz6Kuh.jpg

Cotton Bowl (The Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976)
https://i.imgur.com/a1XjE4Zh.png

Detroit Red Wings
https://i.imgur.com/GlJmEePh.jpg

Greater Greensboro Golf Tournament
https://i.imgur.com/mYPgoieh.png

Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973)
https://i.imgur.com/vJS8BUzh.png

Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for)
https://i.imgur.com/4IRbBoMh.png

St. Louis Cardinals (Commemorating their 2006 World Series win)
https://i.imgur.com/wzFd7I9h.png

University of Houston (Given to a coach according to watchesandart.com)
https://i.imgur.com/CptNSyJ.jpg

Misc. Unidentified

Unknown "MC" logo
https://i.imgur.com/6C1XydAh.png

Unknown "P" candle logo 30-year award
https://i.imgur.com/PV19MmY.jpg

Unknown planet logo 10-year award
https://i.imgur.com/PgpDzu9h.png

Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that)
https://i.imgur.com/TnI9ZIW.jpg

If anyone can identify any of the blurry logos below, that'd be amazing:
https://i.imgur.com/PWhR8yc.png

And zoomed in:
https://i.imgur.com/vcW2HK9.png

Thanks for reading! :cheers: