I understand one AD quantifies their customers' ranking every year based on their total spending for the year. Whoever spends the most in that year will get the pieces he/she wants with first priority. There is no accumulative concept, ie, those customers who spent a lot previously, but not so much in the current 1 or 2 years, will not get the hottest watch.
For the purpose of transparency to all the sales people, the customers' spendings are flashed weekly to said sales people at a conference room in PowerPoint slides. They know exactly where their customers are.
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