Quote:
Originally Posted by GreenLantern
This ^^
No one wanted the thicker more complicated Nautiluses. The 5726/1A was a drag. The 5980 was a paperweight. Even when the 5990 was announced there were groans heard amongst ADs because it's super thick.
Only the Blue 5711/1A ever really sold decently, and even then you could get one with a short wait.
Something happened, and I can't figure out what it is. What triggered the hype?
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Instagram. The release of the 116500 which had brands subsequently trying to emulate the artificial scarcity model. Rappers some of which I’m not convinced weren’t paid product advertising.