Quote:
Originally Posted by 77T
A couple of thoughts...Seiko could have salvaged their celebration via a global web stream from HQ. Seminars for paid attendees could also have been done via Zoom or another conferencing cloud service.
Second thought - these big events could avoid similar outcomes in 2021 by hosting them outside Winter dates. Perhaps move to early June.
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Streaming a launch like this wouldn’t have the same impact as the proper event itself. The expense and organisation to make it happen would be wasted as a result.
Early June doesn’t work for the industry – a number of brands dropped out of attending Baselworld this year because April was too late in the year to be showing new models, and would’ve had a negative impact upon production schedules.
Remember, the whole of the Swiss industry effectively shuts down for 6 weeks or so during July/August.