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I'm relatively new to the watch game and an even newer member of this forum. I am curious about a few things and maybe some of the members can help me out:
1. Is it really all about AD greed? There are 100s of Rolex ADs across the world, how is it that we hear of very few positive interactions? I am assuming Rolex has an agreement with it's ADs to carry a host of different models. Some sell quickly, a lot don't (read pearl masters & PM models). What are the payment terms? If I was saddled with a bunch of slow moving inventory, I would have to resort to other means to make ends meet. Does Rolex need to re-evaluate it's model (keeping customer satisfaction in mind. We all know they are killing it financially)? How much of the responsibility falls on their shoulders?
2. If I'm a Rolex executive, my customer reviews are a click away with all the forums on the web. Have things (customer disatifaction) been this way for a long time? Has something like this happened before? Are the ultra high net worth individuals Rolex's primary customer base, thereby not really needing them to worry as much about clients that buy a watch once every few years, as opposed to 3 watches a year?According to wikipedia, there are 584,000 multi-millionaires (net asset > $10 million USD) worldwide & 226,000 ultra HNWIs (net assets > $30 million USD).
3. I am not trying to defend the Rolex ADs. I've visited plenty of them, and the experience has mostly been unsatisfactory. When I bought my Batman 3 years ago, the sales rep didn't so much as smile and say "congratulations". But I would put quite a bit of the onus on the parent company. The dealership network is the face of the company.
I'd love to hear others' thoughts on the matter.
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