What I don't understand is how they keep on insisting not to have their products trade above retail on secondary market. Yet they also insist on making very limited batches of production. To me these two things simply contradict one another. It's a game only they will win, not the customers. They are contradicting their own idealism in "making the brand accessible to everyone."
To quote their post:
"The final edition size for #kuronotokyo 森:mori is 291 pieces, and not available anywhere else or repeated. 森:mori is the last time-only watch we will make this year.
Kurono will need to go back to the previous
limited nature of its watches. We will try to increase production, but we cannot have a repeat of 森:mori. Because demand will likely more than what is available,
please understand if you are not able to secure these future pieces.
On an annual basis, however, we may make available anniversary models that we will open up to all orders for a fixed amount of time. We hope that this will allow those who did not secure our limited pieces, to still enjoy Kurono.
Kurono is
meant to be accessible as much as possible. Please do not buy Kurono simply because it is ‘limited’ or can be resold higher. It is meant for personal enjoyment and appreciation of Hajime DNA. We cannot accomodate too high production at the moment. 申もうし訳わけありません。"
To me that just sounds smug, not "accessible". I also found out that they produce I think non-limited watches under slightly different dial: "Chrono Tokyo" for JDM market.
https://www.neuve-a.net/TiCTAC/shop/g/g2700001899891/
To be clear I don't hate the brand nor the design. I was actually intrigued, that's why I read as many stuffs as I can about them. But the more I learned the more I think it's just not for me. I'd actually prefer if they are straight-forward making things limited without pushing the idealism of "accessibility".