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I work in an industry where we rollout global products and I'll say we have such tight standards around when "boxes" can be opened, how to protect them, etc., with serious repercussions to franchisees or partners who violate, that we've never had a slip. I imagine Rolex probably takes a similar approach. So ADs might have some preliminary supplies and the marketing material drop kits, but they are probably locked up still - for the most part. As such, I do believe ADs who say they don't know what's coming fully just yet.
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