Quote:
Originally Posted by cascavel
I had a similar experience. It is inconceivable to me that a watch company would rather piss off a client who's purchased three watches from them than sell them a watch they want by basically saying "you're not good enough to get this, the supply is going to be limited". Even though it's not a "limited edition".
End of relationship.
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I agree, while the whole "application piece" thing might make sense for a rare only 10 pieces made grand complication, it makes little sense for a fairly run of the mill steel sports watch.
That said, Lange has obviously made the "marketing" choice to limit Odysseus steel production in order to try to ride the almost-impossible-to-buy-at-retail steel sports craze and address their usual issues of deep AD discounts and high secondary market depreciation. So in that light reserving Lange's first regular production steel piece for people with purchase history and making it a kind of "reward watch" do make sense. However, using additional non transparent criteria to deem collectors "not worthy" does seem misplaced and an ill advised approach as it both seems arrogant and will surely put otherwise big fans off the brand (potentially forever). I can only assume this approach is a not thought through unintended result of higher than expected demand and hopefully not a permanent Lange strategy.