Almost forgot. It will be super interesting to see how the Boutique model works for them. I know it has worked like gangbusters for FPJ. There was a time when Govberg could get lots of "Boutique only" pieces as an Espace, but those days are over. The Boutique model took a few years to really start working, but now they have transitioned most all of the premium models direct to Boutique only and the Boutiques were basically sold out of everything for 2020 by the end of August.
So yeah, it took awhile to get it going, but it has worked splendidly well for them after some initial teething. Be interesting to see if ALS follows the same trajectory.
