Quote:
Originally Posted by zengineer
No, Rolex CHOOSES not to meet current demand.
|
Please do some research.
Rolex can modulate production. I have heard, but I cannot know for certain, that in 2020 they have cut back a bit on SS model production and increased, PM watch output. I am told (again, second hand) that pumping the PM end of the ranges will yield a particularly good profit margin at the moment.
What they don't do is hire, train and fire watchmakers, open and close factories, start/stop production lines, to chase trends. Look at all the watch brands who are now locked into a model of essentially cannibalising themselves. It's about selling at any cost short of bankruptcy. And when that cliff edge finally arrives, merge with someone, get taken over or sell your heritage to a VC consortium.
You can't get what you want. Rolex have taken a board level decision to piss you off and it's worked. Rolex need to do something about this. Killing their successful business model so you can get your watch probably ain't going to happen. In fact, I would go so far as to say that it will never happen. Just a guess.