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Old 21 September 2006, 10:39 PM   #8
Rockrolex
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Quote:
Originally Posted by astcell View Post
Well how about when gas stations raise their price because oil prices changed today? I mean, the gas is in the ground and already paid for, THAT gas is not changing in price, the new gas is. But alas we are really buying the gas not yet made, that is where the money goes.

And while it may be "unfair" to see a Rolex go up in price by 10%, I mean the very same watch you saw yesterday for $5,000 is now going to be $5,500, it is indeed the same watch as it was the day before yet the price went up, just like gas.

It works both ways. Have you ever looked at a digital camera and said you will buy it when the price drops? Then there is a sale or a price reduction as of the first of the month, and the camera you wanted is now 10% (or even 40%) less! Yet it is the same camera! No dealer says, "Oh yes, this camera is $1,000 but the price drop to $600 only affects the ones made after today." Then you will have two cameras side by side with different prices.

So we expect prices to drop immediate for gas, cameras, watches, GPS's, cars, printers, laptops, and anything else where we can benefit, but if the price is to increase, are you saying only then shall we change the rules and sell stock down to zero at the old price?

What an accounting nightmare that would be!

I see the glass as half full. We know there will be a price hike. So go get the watch you want! Put it on the store's 0% for 12 month plan or whatever they have to offer you. Take adantage of this opportunity.
The small problem with this analyis is that while gas and camera (and like products) prices will fluctuate, Rolex never has a "sale" price. Rolex prices only increase - has anyone ever known Rolex to decrease the price of new models (or new old models)? Not in our lifetimes have they.

Rolex will take action against dealers who discount. So you will never see a lower price at an AD. Oh, sure, some of them will finagle a bit, but not much and not as a general rule.

Unfortunately, we have got ourselves stuck on a luxury product that has a lot of cachet. And the manufacturer knows it and takes advantage of that fact.

Grin and bear it, folks.
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