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Some people pay extra to board a plane first.
Some people pay extra to go to the front of the line at the amusement park.
Some people pay thousands extra to be the first in their neighborhood with a new car model.
And some people want to be the first with a new hot watch.
Products and services in the free market economy. You don't like it... you don't have to buy it. Absolutely nothing crazy or stupid about it.
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