[AdamW]

Here's an idea... What about if the AD kept the papers for a year? The watch would still be warrantied as the AD would activate like they do now. But, you couldn't take the card with you. I don't know a lot of people who would buy an "Unworn" or recent model Rolex without papers.

I know some will scream "it's my watch I'll do with it what I like". However, what if you couldn't get the watch in the first place? Rolex's house. Rolex's rules.

Another way to limit flipping is if each warrantee card follow the person, not the watch. If you want to transfer it, you need to go through either Rolex or the AD where you bought it. That would let the AD know you are selling and certainly limit your ability to get hot models in the future.

I just don't know how else to keep people from flipping. As others have said, money is a strong motivator.