Quote:
Originally Posted by Mendota
They decided to address this with more supply. They want more people to be able to buy and enjoy their products while keeping the price point the same.
Google the Buffalo Trace press release and you can read all about their thoughts on the current market and what they decided to do about it as a business with their Blanton's product, specifically. They were very transparent and touched on everything that's going on.
If you are a product manager for a major corporation and you personally disagree with their decision on how to market their product, please feel free to write, call, or email them with your suggestions. [emoji106] Over at Maker's Mark, Bill Samuels will actually personally respond to you.[emoji106]
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They can create more supply (in 6-8 years...) with more rickhouses and juice, but only Warehouse H produces Blanton's... The sad fact is that the quality of Blanton's has gone down hill significantly, where barrels were once pulled in the 8-9 year mark, are now barely making it to 6 years. Watering down a 6 year bourbon to 93 proof and shoving it in a fancy bottle with a cool horsey stopper won't justify the current MSRP of $60 when I can get a bottle of excellent 12 year Knob Creek for $55... Even EH Taylor Small Batch is aged longer (supposedly) and a higher proof, for much, much less ($35-40).
If you are still looking for a bottle of Blanton's and don't care about dates on the label (that'd be the only reason I would buy one these days, if it had my kid's birth date on it), then I'll gladly ship you one for cost. I have several sitting around unopened.