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Old 12 January 2022, 09:04 PM   #114
charger_vital
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Join Date: Aug 2010
Location: Basel
Watch: LF Sport & Pepsi
Posts: 1,054
Quote:
Originally Posted by unknown View Post
Tbh,
One brand is not yet mentioned and it’s probably the only one that really deserves it.

Parmigiani!!

I could not agree more. I have been looking at Parmagiani for a while now. I've tried on a couple of pieces as well... They are unbelievable.

What is crazy to me is that they hit all the marks collectors usually care about: finishing (top of the line), in-house manufacturing (these guys are "in-house" all the way down to manufacturing their own screws! They may be more "in-house" than any other brand actually), and independence. But nobody talks about them... Why?

Their marketing is not great since they don't sponsor major events (except for Hot Air Ballooning), they don's have "icons" and they typically aren't found in print ads. Then again... perhaps the fact that they abscond from that stuff, is indeed what makes them great.

I've heard that they have historically run at a loss, and they've never been profitable. Is that true?
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