Quote:
Originally Posted by shafran
I think you have bought the bs about journe. I have owned five different Journe, each one needed servicing within 1 year of ownership. They are artfully beuatiful, but to say they are"superior" to parmigiani and others is not true. I love the 18k movements, but reliability is not there. There are so many others that are top of the line Christophe claret, grubel forsey etc.
My parmigiani runs well for longer than my journe did. I was into them way before they were selling for close to list on the used market.
just my 2 cents.
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Thank you for the lively commentary, but you can leave it with me to make my decisions as to what I want to spend my money on and why. I'm old and well informed enough to discern what qualifies as bs and what doesn't.
Besides, if you had read my post properly you'd have taken away from it that the point was about brand building in general, not about defending my subjective purchase rationale.
I have made no argument that the watch itself is superior to a Parmigiani. I made the argument that Journe has built a much better brand story and experience than what little of an inept effort Parmigiani has made in this area.
Whether the movements are more robust or not is only indirectly related. If no one ever gets me to be interested in a Parmigiani watch in the first place, what difference does it make if it works well or not. In contrast, many Journe owners will never even find out if their watches work while they leave them untouched in their safes.
In my view, you'd have to fire everyone who remotely has anything to do with marketing in Fleurier, and you don't have to stop at Parmigiani, you can continue all the way through Chopard as well.
Then, you'd have to select the 10-15 best finishers in your restoration department and start finishing those parts you're getting from across the town to a level people actually want to show on their Instagram, instead of just dropping what falls out of the CNC machines into cases and flogging them away at big discounts.
That would probably cut the annual production into a fraction of what it was and take care of the ample stock of less than inspiring watches that's still harming the brand by collecting dust in AD windows.
You have to realize, while I'm personally not a fan of braggadocio either, everyone bragging with your watches gives them exposure and is advertising your brand for free. With social media to propel such advertising even further, this has become the central element of making a brand successful. But surprisingly, only very few brands understand that. Not everyone who buys watches does so to brag, but everyone who brags sells more of your watches. So goddamit start giving folks something to brag about and shut down those boring bean counters explaining how big the economies of scale are when you can share your losses with Hermes and Gorilla watches.
But nobody has the balls to take such radical measures up there, as it would cost folks that have grown up with them their livelihood, endanger their own jobs and lose Sandoz even more money in the immediate future than what they have been steadily throwing away for this mediocre brand over the past years.