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Are you serious? What makes you think Rolex "the master" of brand recognition and guarding the brand doesn't have everything they want totally under control now???? Rolex is sitting on top of the industry because they dont listen to what other less successful companies are trying.
Rolex doesn't care if you are inconvenience or cant buy their watches. Once you wrap your head around this simple truth you will understand how Rolex works like no other company.
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