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Originally Posted by rolex16
OK. I disagree somewhat, I think as you go higher in cost, things become naturally exclusive and you don't have to create this artificial aura. A platinum DD was always exclusive because it was expensive. I don't think it needed to become unavailable to be exclusive. That's my opinion anyway.
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There’s certainly an element to price, but IMO that only rules out a certain number of folks.
Ferrari is probably the best example.
Anyone who has that kind of money and can afford to buy one can’t just go out and close a deal. Ferrari makes it more exclusive by waitlisting for years, taking into account previous ownership etc, etc … this all plays into making the brand exclusive. They don’t just sell to folks who can drop that kind of money.