Quote:
Originally Posted by Cru Jones
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As for watches, apparently the younger generation (those who will be the majority of luxury buyers soon enough) expect sustainability. Companies need to cater to that. It’s just good business sense. And if sustainability happens to be better for the planet along the way, why not?
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Quote:
Originally Posted by rootbeer7
[...] Panerai are marketing to the new consumer, not dinosaurs like us on a watch forum. [...]
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The CEO is doing his job to reposition the brand in the eyes of those who will make the consumers' landscape for luxury items 10 ys down the road. It is a long term strategy that does not focus on values and drivers of past consumers, but those of our children.
It is both normal that many current and old-time consumers don't feel connected to the new strategy, as well as that the CEO's strategy is considered a legitimate and smart business move by investors.
Only time will tell.