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The problem with Scamerai is not their "push" for sustainabilty but their repeated attempts to fool and deceive their customers. If steel recycling is not done with renewable energy, let's say with a solar-powered furnace for instance, it's NOT a thing as it has been done for ages. Steel has always been recycled. In addition, steel recycling requires much less energy than the production of new steel and should therefore be more affordable.
"Smelting scrap to make new steel is an art almost as ancient as steelmaking itself."
Swiss Steel Group, annual report 2021
Cheers
Jose
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Author of Perezcope – Iconic timepieces under the loupe
Instagram: @perezcope
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