Quote:
Originally Posted by Gotwire
With a few exceptions ALS is on the lower side of liquidity and value retention. This only became an issue for me when I was asked to bundle the 1815 Tourbillon with the Zeitwerk Lumen. The 1815 is $180900 full pay upfront with 12 month wait. It’s a beautiful piece as are all ALS but I have no interest in this piece. It was merely a means to an end as proposed by ALS. So I looked into the secondary market for the 1815 Tourbillon and the best offers I could get for new, never worn with stickers, box and papers was in the $90k range. That’s a real life contemporary scenario as created by ALS themselves.
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Does anyone know why ALS depreciates so much given the quality and care that is obviously put into designing and making their watches? Apart from the price increases and the outrageous bundling, I have always read and heard that ALS really does have bad value retention.
The only things I can think of is (a) the "in" crowd hasn't caught on to the brand and thus have little to no visibility from a marketing perspective (b) there is something inherently wrong with the watches that creates some kind of liability in terms of used watch markets, or (c) ALS is a relatively "new" company and thus does not command the same respect as those that have been around for a couple of hundred years or more.