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Perhaps one issue is Lange is sandwiched between a few different watches and genre. It is neither independent - like some of the big kids (rolex/patek/ap) or consider independent small like (Journe etc). Lange is owned by Richemont like Cartier/JLC/IWC - and why Vacheron is or isnt Holy trinity.
Yes they do have some good hard to get pieces and i like them but they are so overtly telling us to bundle it is off putting. So go ahead and keep raising prices and see how it goes. In a good market it could be ok but in a regular market if the price or bundle in a way that makes them less competitive to Rolex/AP/Patek/Journe - they will continue to struggle.
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