[sheldonsmith]

Originally Posted by csaltphoto

The latter is certainly true. Many buyers just want a Rolex because of the style and hype in the last few years. A watch, after all, isn't really the time-keeping essential it once was. No wonder the super fake market is doing so well; It looks like the high end watch of your choice, who cares if it can't keep time for shit. Which leads me to the 32XX... I mean heck, if it can't keep time for shit why even buy a real Rolex? I wish Rolex would take this an existential threat to the brand, which if it really hit the mainstream it would be. Rolex is coasting on decades of reputation for rugged, reliable and accurate movements. Yet we have actual Rolex watchmakers on this forum saying they wouldn't touch a 32XX movement. THAT indicates a few problems. One is that they know something is amiss. And the other is that even with their ability to work on the movement they aren't interested in doing so with their own personal watch.

It's like exotic cars. I like them as much as the next person but if a mechanic said they would never own a particular one...

Amen!