[emtee]

Originally Posted by inadeje

In my opinion, Panerai has been stuck in a bit of a dilemma ever since they switched to the four-digit reference system. The brand’s heritage is built around two iconic stainless steel cases: the Luminor with its signature crown guard and the Radiomir with its wire lugs. Historically, these watches didn’t use in-house movements—early models even relied on Rolex calibers. That’s where Panerai’s real roots lie.

When Panerai re-entered the civilian market in the late '90s, they stuck to that formula, using modified Unitas 6497 movements. But ever since, it seems like the brand has been trying to outgrow its own legacy—experimenting with unusual case materials and marketing so-called "in-house" movements that, when you dig deeper, often look like reworked versions of other manufacturers' calibers.

If you ask me, Panerai would be wise to go back to what made them special: focus on those two classic cases in stainless steel and embrace the exclusivity that comes with lower production numbers. Sure, it might mean accepting sales volumes closer to that of independent brands, but it would reignite the passion among loyal collectors. After all, the brand’s parent company has plenty of other names in its portfolio to showcase innovation—no need to dilute Panerai’s rich heritage.

And as for a $55,000 platinum Panerai? Honestly, I just don’t get it. To me, it's a non-starter. The resale value of these non-heritage models speaks volumes about how the broader watch community feels. Collectors aren’t buying into the detours away from what made Panerai great in the first place.

Completely agree with everything you just said. Shame it’ll never happen cos Richemont want maximum £ at any cost.