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Yes, for the majority of Rolex buyers, since at least the 1980s, Rolex is a status purchase (“I’ve made it!” or “Look at me”), just like with luxury cars and hand bags. That’s not a news flash. And there’s nothing inherently wrong with that.
That being said, there are also are some consumers who buy Rolex because they appreciate the quality and history. That’s probably the majority of regular TRF members.
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