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Rolex may not be the most exclusive brand but it is certainly one of (if not the most) the most recognised watch brand in the world. The status symbol is tied to it’s branding and of course pricing.
The other reason for it’s popularity is value retention. I am not talking about making $$$ or investment pieces. Rolex watches, in general, is more “liquid” and is best at retaining value in the secondary market on average comparing to other brands.
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