I think Tudor is getting better but they still have some work to do to improve the proportion of some of their pieces.
Only watch in their current catalogue that I think is truly amazing is the BB54.
Lots of others miss the mark for me - BB GMT is way too big and thick in real life, BB GMT 58 is loads better but not a nice colour scheme, BB Pro has an amazing dial but too thick and heavy etc. etc.
Add to that the reality that the finishing in the case and bracelets are not that good for the price point (although new 5 link is nice).
When you compare the finishing to mid level seiko (e.g. sla079) or longines it doesn't seem that nicely finsihed in my view and is more expensive.
Not surprised sales have struggled a bit to be honest. I still have high hopes for the future though - a thin BB Pro and BB GMT 58 Pepsi with gloss dial would be great
