Quote:
Originally Posted by BraveBold
Rolex is also at greater risk than other brands (eg JLC, IWC). This is “relative”… because those brands likely have wealthier customers on average.
Again, relative consideration. All will be under pressure.
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Hmmmmm…..I respectfully disagree with you here. Those brands have struggled selling out a good portion of their products. Why? Because their watches lose quite a bit of value in the preowned market.
Rolex by definition is the best watch brand to get “most” of your money back if you decide to sell/trade. In my opinion, they are probably the best set up brand to weather this climate. They can scale production back in the middle of the night and not have to be accountable to anyone! No shareholders, no stock market, no shark loaners, no jerky knee selling, no buying lows, nothing..
And, their watches are still the best status symbols for the masses. Add to that the AD network they’ve shrunk, and now also own and control. They have almost all the levers available to them. Even if the world went down to nothing but oligarchs running the world, they’d still be ok. Hey, oligarchs like Rolex watches too!!
Just my opinion, I’ll shut up and color now…