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Old 9 April 2025, 11:35 PM   #490
Devildog
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Real Name: Scott
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Quote:
Originally Posted by GB-man View Post
The US consumes something like half the Rolex inventory annually. China is by far the second largest market and Chinese buyers have taken their foot off the gas a few years ago for various reasons.

There’s nowhere to divert that many watches.
Tom, do you have figures to back that up?

Half seems on the high side.

Basic population stats:

USA - 340m

Europe - 744m
Japan - 124m
Russia - 143m
China - 1,400m

Even if its around half, that's circa 500k watches. If the tariffs half USA demand, that's only 250k extra watches for the rest of the world.

There are approximately 58 million millionaires globally, 2/3 of which are based outside the USA.

The rest of the world would swallow those extra 250k Rolex watches annually without a blink of the eye.
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