[TheVision]

Of course it is......I'm not pretending that I like Rolex cos of horology etc...lol. Patek is about horology, Grand Seiko is about horology..there's nothing complicated about any Rolex and other than daytona/skydweller, the majority of the linup are 3 handers ....Rolex is yet another mass produced brand rolled at a assembly line.

I mean c'on. A $4k Omega sea master will perform the same and last the same as a $10k submariner. But hey, wearing a Omega doesnt produce the same dopamine in your brain as wearing a Rolex.

We've been brainwashed by luxury brands and goods on a psychologic level and this has been around since the age of kings and queens. The more expensive, the higher the perception. Same goes for people wearing Gucci,Prada gear. They are still $100 sneakers marked up to $800 for the name but people feel more "secure" flashing a Gucci in general public than a Costco bought Nike.

All luxury goods are the same way inc Rolex. It's about perception and social status. And luxury brands are seen as a symbol of success and financial achievement. Nobody buys a RangeRover to cross the Sahara desert ;).

PS: Range Rover sports owner here!